{"id":10540,"date":"2020-05-28T08:00:21","date_gmt":"2020-05-28T15:00:21","guid":{"rendered":"https:\/\/firstpagesage.com\/?p=10540"},"modified":"2023-05-12T21:24:50","modified_gmt":"2023-05-12T21:24:50","slug":"content-marketing-strategy-a-template-fc","status":"publish","type":"post","link":"https:\/\/redesign.fpsclients.com\/wp\/content-marketing-strategy-a-template-fc\/","title":{"rendered":"Content Marketing Strategy: A Template"},"content":{"rendered":"

Over the last eleven years, my team and I have continuously refined our content marketing strategy, which has now been utilized by hundreds of clients to great success. In this article, I will share the template my content marketing team uses for every account we work on (including <\/span>our own<\/span><\/a>). If you\u2019re considering doing content marketing in-house or outsourcing to an agency, I hope you\u2019ll find it useful; having the correct strategy is what ultimately gets you <\/span>quality content<\/span><\/a> and <\/span>drives leads<\/span><\/a>.\u00a0<\/span><\/p>\n

The First Page Sage Content Marketing Strategy Template<\/span><\/h2>\n

Increasing traffic and conversions is a complex process, so it helps to break campaigns down into weekly units. Customize the template below based on your in-house capabilities and you will see increased traffic in about six months, on average.<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n
Week<\/b><\/span><\/td>\nObjective<\/b><\/span><\/td>\nTasks<\/b><\/span><\/td>\n<\/tr>\n
Week 1<\/td>\nProject Initiation & Planning<\/span><\/td>\n\n
    \n
  • Assemble your content creation team, including writers, editors, project managers, SEO analysts, web developers or graphic artists, and subject matter experts (SMEs).\u00a0<\/span><\/li>\n
  • Research the client and gather client assets.\u00a0<\/span><\/li>\n
  • Determine which SME or management member will be in charge of giving final approval for content publication.<\/span><\/li>\n
  • Compile interview questions for SMEs.<\/span><\/li>\n
  • Create a document that outlines all the stylistic, branding, and source details for the campaign. Refer to this document as needed throughout the campaign.<\/span><\/li>\n
  • Schedule a meeting for writers to interview SMEs.\u00a0<\/span><\/li>\n
  • Identify an SEO analyst who will draft an \u201cSEO Health Report\u201d that takes stock of the website\u2019s current traffic and SEO visibility.\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Week 2<\/span><\/td>\nKeyword<\/span>
\n<\/span>Research<\/span><\/td>\n		\n
    \n
  • Begin weekly team meetings where you can delegate tasks, review feedback, and cover a shared agenda.\u00a0<\/span><\/li>\n
  • Hold your SME interview call. Allow writers to ask any questions.<\/span><\/li>\n
  • Begin keyword research. Editors and SEO analysts may want to do this individually, or you may hold working meetings to do it together as a team.\u00a0<\/span><\/li>\n
  • Compile that keyword research into an editorial calendar.\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Week 3<\/span><\/td>\nTechnical SEO<\/span>
\n<\/span>Review<\/span><\/td>\n		\n

By now, your SEO analyst should have an SEO Health Report ready.\u00a0<\/span><\/p>\n

    \n
  • Review your SEO Health Report as a team. Go over details such as competitor analysis, link status, and traffic analysis.<\/span><\/li>\n
  • Meet with technical team members to request any changes to the site, such as new pages or a site redesign.\u00a0<\/span><\/li>\n
  • Continue keyword research.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Week 4<\/span><\/td>\nFinalize the Editorial Calendar<\/span><\/td>\n\n
    \n
  • Select the keywords\/topics for your first six posts.<\/span><\/li>\n
  • Complete the editorial calendar and review it with all team members.\u00a0<\/span><\/li>\n
  • Get final approval on your first six topics.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Week 5<\/span><\/td>\nStart Writing<\/span><\/td>\n\n
    \n
  • Confirm the long-term writing schedule and process with writers.<\/span><\/li>\n
  • Assign the writers their first topics.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Week 6<\/span><\/td>\nPrepare to<\/span>
\n<\/span>Publish<\/span><\/td>\n		\n
    \n
  • Continue meetings with the approver, and present them at least two topics per week that they may edit or approve.<\/span><\/li>\n
  • Editor begins editing the first drafts from the writers.\u00a0<\/span><\/li>\n
  • Test posting a blog to ensure there are no bugs.\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Week 7<\/span><\/td>\nOngoing Content Publishing<\/span><\/td>\n\n

You should repeat the tasks listed below for the duration of the campaign:<\/span><\/p>\n