{"id":13838,"date":"2021-03-12T09:22:48","date_gmt":"2021-03-12T17:22:48","guid":{"rendered":"https:\/\/firstpagesage.com\/?p=13838"},"modified":"2021-03-12T09:22:48","modified_gmt":"2021-03-12T17:22:48","slug":"high-level-seo-strategy-3-advanced-tactics-fc","status":"publish","type":"post","link":"https:\/\/redesign.fpsclients.com\/wp\/high-level-seo-strategy-3-advanced-tactics-fc\/","title":{"rendered":"High Level SEO Strategy: 3 Advanced Tactics"},"content":{"rendered":"

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The meaning of \u201cadvanced SEO\u201d has changed since a decade ago when it mostly referred to building links in creative ways and artfully sprinkling keywords inside your articles. Today, with the <\/span>largest factor<\/span><\/a> in Google\u2019s search algorithm being <\/span>consistent, high-quality content production<\/span><\/a>, \u201cadvanced SEO\u201d refers to the more psychological art of <\/span>satisfying search intent<\/span><\/a> with the goal of producing the best piece of content for each search query.<\/span>
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\n<\/span>In this article, I will lay out the three high level tactics from which our <\/span>agency<\/span><\/a> has gotten the best <\/span>SEO ROI<\/span><\/a> results. All of them revolve around a single principle: overdelivering for your searcher. That means giving them something better than they expect, exceeding what they can find elsewhere. I can confidently say there are no more effective techniques to implement high level SEO strategy than the three explained below.\u00a0<\/span><\/p>\n

Our Top 3 Tactics for Executing High Level SEO Strategy<\/span><\/h2>\n

High Level SEO Tactic #1: Quantitative Reports<\/span><\/h3>\n

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I<\/span>n many industries, customers are searching for data. If your company\u2019s customers are among them, it makes sense for you to publish that data. While most companies assume they can\u2019t do this without spending an inordinate amount on research studies, there is also a strong need for mid-level research.\u00a0<\/span><\/p>\n

On the scale of trustworthy research, you have high level research at the top\u2014peer-reviewed, double-blind scientific studies\u2014and low-level research at the bottom, which are thoughtfully organized but ultimately anecdotal studies. Mid-level research is somewhere in between: it consists of well-reviewed, data-intensive, yet still informal studies on topics of interest to your audience. <\/span>
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\n<\/span>For example, our agency publishes a lot of original research. That data comes from the anonymized aggregate of our client data over the last 12 years. By segmenting the raw data into useful subsets, we can report on topics like <\/span>conversion rates<\/span><\/a>, <\/span>customer acquisition cost<\/span><\/a>, and <\/span>lifetime customer value<\/span><\/a>, even breaking down each topic by <\/span>industry<\/span><\/a>, <\/span>company size<\/span><\/a>, <\/span>B2B vs B2C<\/span><\/a>, and <\/span>content type<\/span><\/a>.\u00a0<\/span><\/p>\n

The limitations to this data are that (a) we don\u2019t cover every industry, (b) we focus mostly on B2B clients, and (c) the data isn\u2019t peer reviewed. In this way, the study is limited, but when you consider the fact that the data we publish often doesn\u2019t exist elsewhere, it\u2019s better to have a highly thoughtful informal study than no study at all.\u00a0<\/span><\/p>\n

Data can come from surveying clients or internal experts, paying to have a broad survey of a particular cohort conducted, or utilizing the data you already possess (as long as you are careful to disconnect it from any personal or corporate identifiers). The reason so few companies publish data they could reasonably obtain is only that they don\u2019t think to do it or don\u2019t wish to expend the effort; it is not a lack of access.\u00a0\u00a0<\/span><\/p>\n

High Level SEO Tactic #2: Creatively-Organized Articles<\/span><\/h3>\n

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Your prospective customers can get a tremendous amount of value from seeing something otherwise unremarkable presented in a novel way. In other words, sometimes it makes sense to spend a while thinking about the form of the content you present, not just the content itself.\u00a0<\/span><\/p>\n

Here are a few original organization techniques I\u2019ve seen our team employ:<\/span><\/p>\n