{"id":15808,"date":"2021-08-03T11:23:45","date_gmt":"2021-08-03T18:23:45","guid":{"rendered":"https:\/\/firstpagesage.com\/?p=15808"},"modified":"2023-05-12T22:54:43","modified_gmt":"2023-05-12T22:54:43","slug":"b2b-content-marketing-statistics-fc","status":"publish","type":"post","link":"https:\/\/redesign.fpsclients.com\/wp\/b2b-content-marketing-statistics-fc\/","title":{"rendered":"B2B Content Marketing Statistics"},"content":{"rendered":"

How effective is B2B content marketing in the real world? We analyzed our proprietary dataset, comprising B2B businesses who engaged in content marketing campaigns with our firm from 2016-2021, and compiled the results.<\/p>\n

In the table below, we share engagement and performance metrics across all industries, as well as average time investment, cost, time to break-even, and ROI.<\/p>\n

After that, we segment our data by industry, offering average time on site, traffic-to-lead conversion rate, and ROI.<\/p>\n

B2B Content Marketing Statistics<\/h2>\n\n\n\n\n\n\n\n\n\n\n
Metric<\/b><\/td>\nB2B Average<\/b><\/td>\nNotes<\/b><\/td>\n<\/tr>\n
Monthly Increase in Organic Web Traffic<\/b><\/td>\n10.5%<\/td>\nThis level of increase is expected after ~8 months of consistent, high quality content production<\/a>.<\/td>\n<\/tr>\n
Engagement Rate<\/b><\/td>\n71%<\/td>\nEngagement rate<\/a>, as used in Google Analytics 4, is the ratio of engaged sessions to total sessions<\/td>\n<\/tr>\n
Average Time On Page<\/b><\/td>\n1:24<\/td>\nGoogle requires only a time on page of 10 seconds for a session to be considered \u201cengaged\u201d. However, longer times on page correlate with higher content quality and relevancy.<\/td>\n<\/tr>\n
Weekly Time Investment<\/b><\/td>\n2 hours (outsourced)<\/span><\/p>\n

8 hours (in-house)<\/span><\/td>\n

Assumes 2 articles or other pieces of content published each week<\/td>\n<\/tr>\n
Monthly Cost<\/b><\/td>\n$9,150 (outsourced)<\/span><\/p>\n

$11,120 (in-house)<\/span><\/td>\n

Outsourced assumes 2 new pages published each week. In-house includes taxes, benefits, and training<\/td>\n<\/tr>\n
Time to Break-Even on Investment <\/b><\/td>\n10 months<\/td>\nInvestment pays off sooner with thoughtful strategic planning<\/a> utilizing the hub and spoke model<\/a> of content marketing<\/td>\n<\/tr>\n
ROI<\/b><\/td>\n748%<\/td>\nAssumes consistent weekly publication; consideration of search intent<\/a>; and a high quality of content<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

B2B Content Marketing Statistics by Industry<\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Industry<\/b><\/td>\nAverage Time On Site<\/b><\/td>\nLead Conversion Rate<\/b><\/td>\nROI<\/b><\/td>\n<\/tr>\n
B2B SaaS<\/b><\/a><\/td>\n4:26<\/td>\n1.1%<\/td>\n702%<\/td>\n<\/tr>\n
Biotech<\/b><\/a><\/td>\n2:56<\/td>\n1.8%<\/td>\n788%<\/td>\n<\/tr>\n
Commercial Insurance<\/b><\/a><\/td>\n4:06<\/td>\n1.7%<\/td>\n758%<\/td>\n<\/tr>\n
Construction<\/b><\/a><\/td>\n3:18<\/td>\n1.9%<\/td>\n681%<\/td>\n<\/tr>\n
eCommerce<\/b><\/a><\/td>\n2:03<\/td>\n1.6%<\/td>\n317%<\/td>\n<\/tr>\n
Financial Services<\/b><\/a><\/td>\n4:56<\/td>\n1.9%<\/td>\n1,031%<\/td>\n<\/tr>\n
Heavy Equipment<\/b><\/a><\/td>\n2:53<\/td>\n1.7%<\/td>\n872%<\/td>\n<\/tr>\n
HVAC<\/b><\/a><\/td>\n2:56<\/td>\n3.1%<\/td>\n678%<\/td>\n<\/tr>\n
Industrial IoT<\/b><\/a><\/td>\n3:17<\/td>\n2.6%<\/td>\n866%<\/td>\n<\/tr>\n
IT & Managed Services<\/b><\/a><\/td>\n4:16<\/td>\n1.5%<\/td>\n612%<\/td>\n<\/tr>\n
Law Firm \/ Legal Services<\/b><\/a><\/td>\n3:07<\/td>\n7.4%<\/td>\n526%<\/td>\n<\/tr>\n
Manufacturing<\/b><\/a><\/td>\n3:37<\/td>\n2.1%<\/td>\n526%<\/td>\n<\/tr>\n
Medical Device<\/b><\/a><\/td>\n3:58<\/td>\n3.1%<\/td>\n1,183%<\/td>\n<\/tr>\n
Oil & Gas<\/b><\/a><\/td>\n4:13<\/td>\n2.6%<\/td>\n906%<\/td>\n<\/tr>\n
PCB<\/b><\/a><\/td>\n4:18<\/td>\n2.3%<\/td>\n1,101%<\/td>\n<\/tr>\n
Pharmaceuticals<\/b><\/a><\/td>\n3:47<\/td>\n1.9%<\/td>\n826%<\/td>\n<\/tr>\n
Real Estate<\/b><\/a><\/td>\n3:52<\/td>\n2.8%<\/td>\n1,389%<\/td>\n<\/tr>\n
Solar Energy<\/b><\/a><\/td>\n2:56<\/td>\n1.8%<\/td>\n770%<\/td>\n<\/tr>\n
Staffing & Recruiting<\/b><\/a><\/td>\n3:48<\/td>\n2.9%<\/td>\n712%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Optimizing Your B2B Content Marketing Campaign<\/h2>\n

The statistics above, averages from 120+ content marketing campaigns with varying results, depend on a thoughtful implementation of content marketing<\/a> and SEO<\/a>, as well as the utilization of conversion optimization best practices<\/a> on each page.<\/p>\n

If your team lacks some of the specialized skills necessary to deliver a content marketing campaign of this caliber, our agency specializes in B2B content marketing, particularly within complex industries, and always with a focus on lead generation. You can reach us here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this report, we share the data compiled from B2B companies who engaged in content marketing campaigns with our firm over the past 5 years.<\/p>\n","protected":false},"author":3,"featured_media":15814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-15808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts\/15808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/comments?post=15808"}],"version-history":[{"count":1,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts\/15808\/revisions"}],"predecessor-version":[{"id":23279,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts\/15808\/revisions\/23279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/media\/15814"}],"wp:attachment":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/media?parent=15808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/categories?post=15808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/tags?post=15808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}