{"id":16011,"date":"2023-10-04T10:09:00","date_gmt":"2023-10-04T10:09:00","guid":{"rendered":"https:\/\/firstpagesage.com\/?p=16011"},"modified":"2023-12-19T18:54:41","modified_gmt":"2023-12-19T18:54:41","slug":"conversion-rate-by-traffic-source","status":"publish","type":"post","link":"https:\/\/redesign.fpsclients.com\/wp\/conversion-rate-by-traffic-source\/","title":{"rendered":"Conversion Rate by Traffic Source"},"content":{"rendered":"\n

Last updated: October 4, 2023<\/em><\/p>\n\n\n\n

In this report, we offer conversion rate benchmarks segmented by the 8 traffic sources in Google Analytics. Our benchmarks are averages taken from 150+ clients\u2019 accounts from 2018-2023.<\/p>\n\n\n\n

In the first table, we give overall conversion rate by traffic source, segmenting our conversion rate data by B2B \/ B2C.<\/p>\n\n\n\n

We then further segment the data to give conversion rate by traffic source and target audience; and conversion rate by traffic source specifically for SaaS, Real Estate, Financial Services, and Healthcare companies.<\/p>\n\n\n\n

Average Conversion Rate by Traffic Source<\/h2>\n\n\n\n
Traffic Source<\/strong><\/td>B2C Conversion Rate<\/strong><\/td>B2B Conversion Rate<\/strong><\/td><\/tr>
SEO (Organic Search)<\/td>2.1%<\/td>2.6%<\/td><\/tr>
PPC\/SEM (Paid Search)<\/td>1.2%<\/td>1.5%<\/td><\/tr>
Email<\/td>2.8%<\/td>2.4%<\/td><\/tr>
Direct<\/td>1.6%<\/td>1.9%<\/td><\/tr>
Referral<\/td>1.8%<\/td>1.1%<\/td><\/tr>
Organic Social<\/td>2.4%<\/td>1.7%<\/td><\/tr>
Paid Social (Other)<\/td>2.1%<\/td>0.9%<\/td><\/tr>
Paid Ads (Display)<\/td>0.7%<\/td>0.3%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

B2B Conversion Rate by Traffic Source & Target Audience<\/h2>\n\n\n\n

Below is our data on average conversion rate by traffic source, further segmented by the B2B company\u2019s target audience.<\/p>\n\n\n\n

Traffic Source<\/strong><\/td>Small Business<\/strong><\/td>SME<\/strong><\/td>Enterprise<\/strong><\/td><\/tr>
SEO (Organic Search)<\/td>2.5%<\/td>3.6%<\/td>1.6%<\/td><\/tr>
PPC\/SEM (Paid Search)<\/td>1.4%<\/td>1.9%<\/td>1.2%<\/td><\/tr>
Email<\/td>3.1%<\/td>2.8%<\/td>1.4%<\/td><\/tr>
Direct<\/td>2.2%<\/td>2.3%<\/td>1.3%<\/td><\/tr>
Referral<\/td>1.2%<\/td>1.6%<\/td>0.6%<\/td><\/tr>
Organic Social<\/td>2.4%<\/td>1.8%<\/td>0.9%<\/td><\/tr>
Paid Social (Other)<\/td>1.0%<\/td>1.5%<\/td>0.2%<\/td><\/tr>
Paid Ads (Display)<\/td>0.5%<\/td>0.4%<\/td>0.1%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

SaaS Conversion Rates by Traffic Source<\/h2>\n\n\n\n

Below is conversion rate data compiled from the 41 SaaS<\/a> companies in our dataset.<\/p>\n\n\n\n

Traffic Source<\/strong><\/td>Average Conversion Rate<\/strong><\/td><\/tr>
SEO (Organic Search)<\/td>1.9%<\/td><\/tr>
PPC\/SEM (Paid Search)<\/td>1.0%<\/td><\/tr>
Email<\/td>2.3%<\/td><\/tr>
Direct<\/td>1.4%<\/td><\/tr>
Referral<\/td>1.3%<\/td><\/tr>
Organic Social<\/td>1.4%<\/td><\/tr>
Paid Social (Other)<\/td>0.7%<\/td><\/tr>
Paid Ads (Display)<\/td>0.4%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Real Estate Conversion Rates by Traffic Source<\/h2>\n\n\n\n

Below is conversion rate data compiled from the 23 real estate<\/a> clients in our dataset.<\/p>\n\n\n\n

Traffic Source<\/strong><\/td>Average Conversion Rate<\/strong><\/td><\/tr>
SEO (Organic Search)<\/td>2.8%<\/td><\/tr>
PPC\/SEM (Paid Search)<\/td>0.8%<\/td><\/tr>
Email<\/td>2.6%<\/td><\/tr>
Direct<\/td>1.3%<\/td><\/tr>
Referral<\/td>0.9%<\/td><\/tr>
Organic Social<\/td>1.5%<\/td><\/tr>
Paid Social (Other)<\/td>0.8%<\/td><\/tr>
Paid Ads (Display)<\/td>0.6%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Financial Services Conversion Rates by Traffic Source<\/h2>\n\n\n\n

Below is conversion rate data compiled from the 27 financial services<\/a> clients in our dataset.<\/p>\n\n\n\n

Traffic Source<\/strong><\/td>Average Conversion Rate<\/strong><\/td><\/tr>
SEO (Organic Search)<\/td>2.2%<\/td><\/tr>
PPC\/SEM (Paid Search)<\/td>0.3%<\/td><\/tr>
Email<\/td>2.1%<\/td><\/tr>
Direct<\/td>1.6%<\/td><\/tr>
Referral<\/td>1.3%<\/td><\/tr>
Organic Social<\/td>0.8%<\/td><\/tr>
Paid Social (Other)<\/td>0.5%<\/td><\/tr>
Paid Ads (Display)<\/td>0.2%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Healthcare Conversion Rates by Traffic Source<\/h2>\n\n\n\n

Below is conversion rate data compiled from the 19 healthcare<\/a> clients in our dataset.<\/p>\n\n\n\n

Traffic Source<\/strong><\/td>Average Conversion Rate<\/strong><\/td><\/tr>
SEO (Organic Search)<\/td>2.6%<\/td><\/tr>
PPC\/SEM (Paid Search)<\/td>1.3%<\/td><\/tr>
Email<\/td>1.8%<\/td><\/tr>
Direct<\/td>1.4%<\/td><\/tr>
Referral<\/td>1.0%<\/td><\/tr>
Organic Social<\/td>2.1%<\/td><\/tr>
Paid Social (Other)<\/td>1.1%<\/td><\/tr>
Paid Ads (Display)<\/td>0.2%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Improving Your Conversion Rate<\/h2>\n\n\n\n

We hope you\u2019ve found this data valuable. If you\u2019re interested in a PDF version of this article, reach out to us here<\/a>.<\/p>\n\n\n\n

Our agency specializes in lead generation<\/a>, SEO<\/a>, and conversion rate optimization<\/a> and routinely outperforms published industry conversion rates, yielding a steady stream of MQLs<\/a> for our clients. If you\u2019re interested in learning how we may be able to help your organization, contact us here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this report, we present our data on conversion rate by traffic source, taken from 150+ clients\u2019 accounts from 2016-2021. <\/p>\n","protected":false},"author":3,"featured_media":16017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-16011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts\/16011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/comments?post=16011"}],"version-history":[{"count":2,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts\/16011\/revisions"}],"predecessor-version":[{"id":26547,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts\/16011\/revisions\/26547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/media\/16017"}],"wp:attachment":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/media?parent=16011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/categories?post=16011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/tags?post=16011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}