{"id":26155,"date":"2023-05-23T18:32:25","date_gmt":"2023-05-24T01:32:25","guid":{"rendered":"https:\/\/firstpagesage.com\/?p=22282"},"modified":"2023-05-23T18:32:25","modified_gmt":"2023-05-24T01:32:25","slug":"enterprise-seo-strategy-2","status":"publish","type":"post","link":"https:\/\/redesign.fpsclients.com\/wp\/enterprise-seo-strategy-2\/","title":{"rendered":"Enterprise SEO Strategy: Your 2024 Guide"},"content":{"rendered":"

Enterprise organizations succeed at SEO by following gold standard practices that cause all websites to attract the attention of their target audiences despite complex web architectures, a high number of pages, multiple business units, and complex data analytics.<\/span><\/p>\n

In this guide, we outline the five essential components of a successful enterprise SEO strategy, as compiled by our Enterprise SEO department over the last 5 years.\u00a0\u00a0<\/span><\/p>\n

The 5 Components of Enterprise SEO Strategy\u00a0<\/b><\/p>\n

    \n
  1. Establish clear and measurable SEO goals<\/span><\/a><\/li>\n
  2. Build an editorial calendar based on\u00a0 the Hub & Spoke model<\/span><\/a><\/li>\n
  3. Create thought leadership content for each keyword<\/span><\/a><\/li>\n
  4. Repurpose SEO content for multiple channels<\/span><\/a><\/li>\n
  5. Measure & attribute results to inform adaptations<\/span><\/a><\/li>\n<\/ol>\n

    Establish Clear & Measurable Campaign Goals<\/span><\/h2>\n

    Before you can craft a successful SEO strategy, you need goals to inform your <\/span>keyword selection<\/span><\/a> and help you identify the most advantageous <\/span>channels<\/span><\/a>. Because enterprise businesses often have established lead-gen pipelines, their goals are more diverse. The most common enterprise SEO goals are displayed below:<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    Brand<\/b><\/td>\n<\/tr>\n
    Brand Awareness<\/b><\/td>\n<\/td>\nBrand Health<\/b><\/td>\n<\/td>\nSearch Visibility<\/b><\/td>\n<\/td>\nWebsite Maintenance<\/b><\/td>\n<\/tr>\n
    Increasing the space your company occupies in audience members\u2019 minds<\/span><\/td>\n<\/td>\nPromoting positive consumer attitudes about your company<\/span><\/td>\n<\/td>\nIncreasing your website\u2019s SERPs for valuable keywords<\/span><\/td>\n<\/td>\nEnsuring visibility and appeal by keeping a fresh, updated website<\/span><\/td>\n<\/tr>\n
    Lead Generation<\/b><\/td>\n<\/tr>\n
    Generating Leads<\/b><\/td>\n<\/td>\nDriving Conversions<\/b><\/td>\n<\/td>\nOmnichannel Promotion<\/b><\/td>\n<\/td>\nOvercoming Competition<\/b><\/td>\n<\/tr>\n
    Delivering helpful, informative content that invites consideration<\/span><\/td>\n<\/td>\nHelping prospects move down the funnel<\/span><\/td>\n<\/td>\nDriving business from online to offline and vice versa<\/span><\/td>\n<\/td>\nOutranking competitors and converting more searchers<\/span><\/td>\n<\/tr>\n
    Customer Engagement<\/b><\/td>\n<\/tr>\n
    Sustaining Engagement<\/b><\/td>\n<\/td>\nSocial Sharing<\/b><\/td>\n<\/td>\nThought Leadership<\/b><\/td>\n<\/td>\nAttention Share<\/b><\/td>\n<\/tr>\n
    Making insightful points and keeping content interesting<\/span><\/td>\n<\/td>\nIncreasing brand health while discussing trending topics<\/span><\/td>\n<\/td>\nDirecting the conversation in your field<\/span><\/td>\n<\/td>\nIncreasing the percentage of industry conversation that is about your company<\/span><\/td>\n<\/tr>\n
    Sales<\/b><\/td>\n<\/tr>\n
    Sales Tools<\/b><\/td>\n<\/td>\nClient Onboarding<\/b><\/td>\n<\/td>\nOrganizational Efficiency<\/b><\/td>\n<\/td>\nInnovation<\/b><\/td>\n<\/tr>\n
    Developing in-depth sales tools such as product demonstrations and features comparisons<\/span><\/td>\n<\/td>\nDeveloping materials to help new users get the most from your product<\/span><\/td>\n<\/td>\nAnswering questions to reduce customer service burdens<\/span><\/td>\n<\/td>\nCollaborating with customers\/partners to create unique offerings<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Prioritize your targeted goals into tiers based on how critical they are in determining the campaign\u2019s success, with Tier I representing \u201cmust-haves,\u201d Tier II \u201cnice-to-haves,\u201d and Tier III \u201cbonuses.\u201d While multiple goals can reside within each tier, be careful not to dilute your content focus by stacking too many divergent goals.<\/span><\/p>\n

    Next, identify the metric you will use to determine campaign success relative to each goal. Some metrics, like lead generation and conversion, will be straightforward, while others, like brand health and innovation, will be less obvious. When analyzing more ambiguous goals, consider your business and industry carefully and determine the best way to measure success for your use case.<\/span><\/p>\n

    Build an Editorial Calendar Based on the Hub & Spoke Model<\/span><\/h2>\n

    Once you have established SEO campaign goals, you can dive into the campaign development process. The best way to begin is to:\u00a0<\/span><\/p>\n