{"id":26190,"date":"2023-09-07T11:40:10","date_gmt":"2023-09-07T18:40:10","guid":{"rendered":"https:\/\/firstpagesage.com\/?p=13492"},"modified":"2023-09-07T11:40:10","modified_gmt":"2023-09-07T18:40:10","slug":"seo-vs-ppc-statistics-conversion-rates-compared-fc-2","status":"publish","type":"post","link":"https:\/\/redesign.fpsclients.com\/wp\/seo-vs-ppc-statistics-conversion-rates-compared-fc-2\/","title":{"rendered":"SEO vs. PPC Statistics: Conversion Rates Compared"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]\"\"Last Updated: September 7, 2023<\/em><\/span><\/p>\n

After 15 years of comparing SEO and PPC results, we\u2019ve accumulated a mountain of data about their respective conversion rates. While there are many interesting statistics below, the primary one most people want to know is, on average, how conversion rates differ between the two forms of search marketing. Here is that statistic:<\/span><\/p>\n\n\n\n
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Average Conversion Rate Across All Industries<\/strong><\/p>\n

 <\/p>\n

SEO: 2.4%<\/strong><\/p>\n

PPC: 1.3%<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

However, it actually isn\u2019t that useful to look at average conversion rate across all industries since they vary so widely. For instance, SEO converts in high-tech manufacturing at <\/span>3.0<\/b>%, vs <\/span>1.4<\/b>% for Higher Education.<\/span><\/p>\n

Without further ado, below are the relevant statistics on SEO vs. PPC conversion rates from our client dataset, broken down by industry:\u00a0\u00a0<\/span><\/p>\n

SEO vs. PPC Conversion Rates by Industry<\/span><\/h2>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Industry<\/b><\/td>\nAverage SEO Conversion Rate<\/b><\/td>\nAverage PPC Conversion Rate<\/b><\/td>\n<\/tr>\n
Addiction Treatment<\/span><\/a><\/td>\n2.1%<\/span><\/td>\n1.1%<\/span><\/td>\n<\/tr>\n
Biotech<\/span><\/a><\/td>\n1.8%<\/span><\/td>\n.7%<\/span><\/td>\n<\/tr>\n
B2B SaaS<\/span><\/a><\/td>\n2.1%<\/span><\/td>\n1.0%<\/span><\/td>\n<\/tr>\n
Commercial Insurance<\/span><\/a><\/td>\n1.7%<\/span><\/td>\n.9%<\/span><\/td>\n<\/tr>\n
Construction<\/span><\/a><\/td>\n1.9%<\/span><\/td>\n1.9%<\/span><\/td>\n<\/tr>\n
E-commerce \/ Retail<\/span><\/a><\/td>\n1.6%<\/span><\/td>\n1.3%<\/span><\/td>\n<\/tr>\n
Financial Services<\/span><\/a><\/td>\n2.2%<\/span><\/td>\n.3%<\/span><\/td>\n<\/tr>\n
Higher Education & College<\/span><\/a><\/td>\n1.4%<\/span><\/td>\n1.7%<\/span><\/td>\n<\/tr>\n
HVAC Services<\/span><\/a><\/td>\n3.3%<\/span><\/td>\n1.8%<\/span><\/td>\n<\/tr>\n
Industrial IOT<\/span><\/a><\/td>\n2.2%<\/span><\/td>\n.9%<\/span><\/td>\n<\/tr>\n
Legal Services<\/span><\/a><\/td>\n7.5%<\/span><\/td>\n2.2%<\/span><\/td>\n<\/tr>\n
Manufacturing & Distribution<\/span><\/a><\/td>\n3.0%<\/span><\/td>\n1.0%<\/span><\/td>\n<\/tr>\n
Medical Device<\/span><\/a><\/td>\n3.1%<\/span><\/td>\n.9%<\/span><\/td>\n<\/tr>\n
Oil & Gas<\/span><\/a><\/td>\n1.7%<\/span><\/td>\n1.5%<\/span><\/td>\n<\/tr>\n
PCB Design & Manufacturing<\/span><\/a><\/td>\n2.3%<\/span><\/td>\n1.4%<\/span><\/td>\n<\/tr>\n
Pharmaceutical<\/span><\/a><\/td>\n2.0%<\/span><\/td>\n1.4%<\/span><\/td>\n<\/tr>\n
Real Estate<\/span> <\/a><\/td>\n2.8%<\/span><\/td>\n.8%<\/span><\/td>\n<\/tr>\n
Solar Energy<\/span><\/a><\/td>\n2.7%<\/span><\/td>\n1.9%<\/span><\/td>\n<\/tr>\n
Transportation & Logistics<\/a><\/td>\n1.4%<\/td>\n1.1%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Note: Our data skews toward <\/span>B2B industries<\/span><\/a>, and among B2C industries, we have had disproportionately more eCommerce clients than any other type.<\/span><\/p>\n

The Biggest Gaps in Conversion Rate Between SEO and PPC<\/span><\/h2>\n

SEO nearly always converts at a higher rate than PPC (the exception being Higher Education), but the gap is particularly large in some industries. The five industries with the largest differential are, in order:\u00a0<\/span><\/p>\n