{"id":26218,"date":"2023-09-28T14:48:20","date_gmt":"2023-09-28T21:48:20","guid":{"rendered":"https:\/\/firstpagesage.com\/?p=23182"},"modified":"2023-12-19T18:52:46","modified_gmt":"2023-12-19T18:52:46","slug":"average-website-conversion-rate-by-industry","status":"publish","type":"post","link":"https:\/\/redesign.fpsclients.com\/wp\/average-website-conversion-rate-by-industry\/","title":{"rendered":"Average Website Conversion Rate by Industry &#8211; 2024"},"content":{"rendered":"\n<p>Our research team recently conducted a meta-analysis of average website conversion rates, using data sourced from Jan 1 \u2013 Sept 30, 2023. In the tables below, we have listed the data, which can be used as benchmarks for marketing campaigns.&nbsp;<\/p>\n\n\n\n<p>In order to make proper use of this data, we will need to define the terms \u201cwebsite conversion rate\u201d and \u201cconversion\u201d as we use them in this report.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/firstpagesage.com\/wp-content\/uploads\/website-conversion-rate.png\" alt=\"\" class=\"wp-image-23183\"\/><\/figure>\n<\/div>\n\n\n<p>The word \u201cconversion\u201d can mean many things; in its purest form, it is simply an action taken by a website visitor that has potential value to your business. In this report, we define \u201cconversion\u201d differently for B2C vs B2B businesses:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For B2C companies, a conversion is a purchase of your product or service.&nbsp;<\/li>\n\n\n\n<li>For B2B companies, a conversion is a&nbsp;<a href=\"https:\/\/firstpagesage.com\/reports\/lead-to-mql-conversion-rate-benchmarks-by-industry-channel-fc\/\">marketing qualified lead (MQL)<\/a><\/li>\n<\/ul>\n\n\n\n<p>To make these benchmarks more valuable, we have broken down the data in 3 ways: by Industry, Channel, and Traffic Source.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B2B Conversion Rates by Industry<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Industry<\/strong><\/td><td><strong>Average Conversion Rate&nbsp;<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/b2b-saas-seo-company\/\"><strong>B2B SaaS<\/strong><\/a><\/td><td>1.1%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/biotech-seo-services-company\/\"><strong>Biotech<\/strong><\/a><\/td><td>1.8%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/commercial-business-insurance-seo\/\"><strong>Commercial Insurance<\/strong><\/a><\/td><td>1.7%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/construction-seo-services\/\"><strong>Construction<\/strong><\/a><\/td><td>1.9%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/seo-services-for-engineering-companies\/\"><strong>Engineering<\/strong><\/a><\/td><td>1.2%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/environmental-seo-services\/\"><strong>Environmental Services<\/strong><\/a><\/td><td>1.3%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/financial-services-seo-company\/\"><strong>Financial Services<\/strong><\/a><\/td><td>1.9%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/heavy-equipment-leads-agency\/\"><strong>Heavy Equipment<\/strong><\/a><\/td><td>1.7%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/hvac-seo-services-company\/\"><strong>HVAC Services<\/strong><\/a><\/td><td>3.1%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/industrial-iot-seo-services\/\"><strong>Industrial IoT<\/strong><\/a><\/td><td>2.6%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/seo-for-it-managed-services-companies-fc\/\"><strong>IT &amp; Managed Services<\/strong><\/a><\/td><td>1.5%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/law-firm-seo-services-company\/\"><strong>Legal Services<\/strong><\/a><\/td><td>7.4%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/manufacturer-seo-services\/\"><strong>Manufacturing<\/strong><\/a><\/td><td>2.1%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/seo-for-medical-practices\/\"><strong>Medical Device<\/strong><\/a><\/td><td>1.5%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/oil-gas-seo-marketing-services\/\"><strong>Oil &amp; Gas<\/strong><\/a><\/td><td>2.6%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/pcb-design-manufacturing-seo-services\/\"><strong>PCB Design &amp; Manufacturing<\/strong><\/a><\/td><td>2.3%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/pharmaceutical-seo-services\/\"><strong>Pharmaceutical<\/strong><\/a><\/td><td>1.9%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/real-estate-seo-services\/\"><strong>Real Estate<\/strong><\/a><\/td><td>2.8%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/software-development-seo-company\/\"><strong>Software Development<\/strong><\/a><\/td><td>1.1%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/staffing-recruiting-firm-seo-services\/\"><strong>Staffing &amp; Recruiting<\/strong><\/a><\/td><td>2.9%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/transportation-logistics-seo-company\/\"><strong>Transportation &amp; Logistics<\/strong><\/a><\/td><td>1.4%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>Source:&nbsp;<\/em><a href=\"https:\/\/firstpagesage.com\/seo-blog\/b2b-conversion-rates-by-industry-fc\/\"><em>Conversion Rate by Channel<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B2C Conversion Rates by Industry<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Industry<\/strong><\/td><td><strong>Average Conversion Rate&nbsp;<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/drug-rehab-seo-services\/\"><strong>Addiction Treatment<\/strong><\/a><strong>*<\/strong><\/td><td>2.1%<\/td><\/tr><tr><td><strong>Apparel &amp; Fashion<\/strong><\/td><td>2.3%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/ecommerce-seo-agency\/\"><strong>eCommerce<\/strong><\/a><\/td><td>2.2%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/seo-services-for-entertainment-companies\/\"><strong>Entertainment<\/strong><\/a><\/td><td>2.9%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/seo-blog\/the-top-financial-services-seo-agencies\/\"><strong>Finance<\/strong><\/a><\/td><td>1.7%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/seo-services-for-food-beverage-companies\/\"><strong>Food &amp; Beverage<\/strong><\/a><\/td><td>2.6%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/seo-blog\/the-top-healthcare-seo-agencies\/\"><strong>Healthcare<\/strong><\/a><strong>*<\/strong><\/td><td>3.1%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/higher-education-college-seo-services\/\"><strong>Higher Education &amp; College<\/strong><\/a><strong>*<\/strong><\/td><td>2.8%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/hotel-seo-services\/\"><strong>Hotels &amp; Resorts<\/strong><\/a><\/td><td>3.6%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/seo-blog\/top-hvac-seo-agencies\/\"><strong>HVAC<\/strong><\/a><strong>*<\/strong><\/td><td>2.1%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/law-firm-seo-services-company\/\"><strong>Legal Services<\/strong><\/a><strong>*<\/strong><\/td><td>4%<\/td><\/tr><tr><td><strong>Luxury Goods<\/strong><\/td><td>1.4%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/seo-for-pest-control-companies\/\"><strong>Pest Control<\/strong><\/a><strong>*<\/strong><\/td><td>2.5%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/seo-blog\/the-top-real-estate-seo-agencies\/\"><strong>Real Estate<\/strong><\/a><strong>*<\/strong><\/td><td>1.7%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/seo-blog\/top-saas-seo-agencies\/\"><strong>SaaS<\/strong><\/a><\/td><td>1.2%<\/td><\/tr><tr><td><a href=\"https:\/\/firstpagesage.com\/solar-seo-services\/\"><strong>Solar<\/strong><\/a><strong>*<\/strong><\/td><td>1.8%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>*<em>For these industries, a conversion is defined as contact with the sales team<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conversion Rate by Channel<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/firstpagesage.com\/wp-content\/uploads\/conversion-rate-channel.png\" alt=\"\" class=\"wp-image-23187\"\/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Channel<\/strong><\/td><td><strong>B2C Conversion Rate<\/strong><\/td><td><strong>B2B Conversion Rate<\/strong><\/td><\/tr><tr><td colspan=\"3\"><strong>Organic Channels<\/strong><\/td><\/tr><tr><td>Thought Leadership SEO<\/td><td>2.1%<\/td><td>2.6%<\/td><\/tr><tr><td>Organic Social<\/td><td>2.4%<\/td><td>1.7%<\/td><\/tr><tr><td>Email Marketing<\/td><td>2.8%<\/td><td>2.4%<\/td><\/tr><tr><td>Webinars<\/td><td>N\/A<\/td><td>2.3%<\/td><\/tr><tr><td>Public Speaking<\/td><td>N\/A<\/td><td>2.9%<\/td><\/tr><tr><td>Video Marketing<\/td><td>.8%<\/td><td>1.3%<\/td><\/tr><tr><td colspan=\"3\"><strong>Paid Channels<\/strong><\/td><\/tr><tr><td>PPC\/SEM<\/td><td>1.2%<\/td><td>1.5%<\/td><\/tr><tr><td>PR<\/td><td>0.4%<\/td><td>0.3%<\/td><\/tr><tr><td>Account Based Marketing (ABM)<\/td><td>N\/A<\/td><td>3.8%<\/td><\/tr><tr><td>Direct Mail<\/td><td>&lt;0.1%<\/td><td>0.3%<\/td><\/tr><tr><td>Outdoor Advertising<\/td><td>0.4%<\/td><td>0.6%<\/td><\/tr><tr><td>Paid Social<\/td><td>2.1%<\/td><td>0.9%<\/td><\/tr><tr><td>Trade Shows<\/td><td>N\/A<\/td><td>.7%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>Source:&nbsp;<\/em><a href=\"https:\/\/firstpagesage.com\/seo-blog\/conversion-rate-by-channel\/\"><em>Conversion Rate by Channel<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conversion Rate by Traffic Source<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"542\" src=\"https:\/\/firstpagesage.com\/wp-content\/uploads\/conversion-rate-traffic-source.png\" alt=\"\" class=\"wp-image-23188\"\/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Traffic Source<\/strong><\/td><td><strong>B2C Conversion Rate<\/strong><\/td><td><strong>B2B Conversion Rate<\/strong><\/td><\/tr><tr><td>SEO (Organic Search)<\/td><td>2.1%<\/td><td>2.6%<\/td><\/tr><tr><td>PPC\/SEM (Paid Search)<\/td><td>1.2%<\/td><td>1.5%<\/td><\/tr><tr><td>Email<\/td><td>2.8%<\/td><td>2.4%<\/td><\/tr><tr><td>Direct<\/td><td>1.6%<\/td><td>1.9%<\/td><\/tr><tr><td>Referral<\/td><td>1.8%<\/td><td>1.1%<\/td><\/tr><tr><td>Organic Social<\/td><td>2.4%<\/td><td>1.7%<\/td><\/tr><tr><td>Paid Social (Other)<\/td><td>2.1%<\/td><td>0.9%<\/td><\/tr><tr><td>Paid Ads (Display)<\/td><td>0.7%<\/td><td>0.3%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>Source:&nbsp;<\/em><a href=\"https:\/\/firstpagesage.com\/seo-blog\/conversion-rate-by-traffic-source\/\"><em>Conversion Rate by Traffic Source<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Requesting a Copy of This Report<\/h2>\n\n\n\n<p>If you would like to request a downloadable PDF copy of this report, reach out to us&nbsp;<a href=\"https:\/\/firstpagesage.com\/contact\/\">here<\/a>.<\/p>\n\n\n\n<p>If you would like to receive more reports like this one, you can sign up for our marketing intelligence newsletter below:<\/p>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"8982883\",\n    formId: \"e82623fe-3e8f-4d8b-be91-86c9c60748b1\"\n  });\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Our research team recently conducted a meta-analysis of average website conversion rates, using data sourced from Jan 1 \u2013 Sept 30, 2023. In the tables below, we have listed the data, which can be used as benchmarks for marketing campaigns.&nbsp; In order to make proper use of this data, we will need to define the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":26543,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[151],"tags":[],"class_list":["post-26218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts\/26218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/comments?post=26218"}],"version-history":[{"count":1,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts\/26218\/revisions"}],"predecessor-version":[{"id":26545,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts\/26218\/revisions\/26545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/media\/26543"}],"wp:attachment":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/media?parent=26218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/categories?post=26218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/tags?post=26218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}