{"id":310,"date":"2014-09-18T19:11:57","date_gmt":"2014-09-18T19:11:57","guid":{"rendered":"https:\/\/firstpagesage.com\/seo-blog\/?p=310"},"modified":"2023-05-06T00:58:09","modified_gmt":"2023-05-06T00:58:09","slug":"seo-copywriting-2004","status":"publish","type":"post","link":"https:\/\/redesign.fpsclients.com\/wp\/seo-copywriting-2004\/","title":{"rendered":"\u201cSEO Copywriting\u201d Is So 2004"},"content":{"rendered":"

The phrase \u201cSEO copywriting\u201d is an outdated\u00a0term; so outdated,\u00a0in fact, that I feel the need to use quotation marks when I write it. “SEO copywriting,” or the process of sewing\u00a0keywords into a web page’s copy, is about as effective for\u00a0SEO as\u00a0Cheese Whiz on crackers is effective at being\u00a0an hors d\u2019oeuvre<\/em>.<\/p>\n

SEO nowadays is largely about what other websites say about your site as opposed to what’s actually written on your website. But there are a few things on your website that\u00a0do\u00a0<\/em>matter a lot:\u00a0thought leadership content<\/a> and title tags. If you want to learn more about how to implement\u00a0these two elements, check out my posts on\u00a0how to write great content<\/a>\u00a0and the\u00a0art of writing title tags<\/a>.<\/p>\n

But while we’re on the subject of creating content for your website, let’s turn for a moment to who <\/em>should be writing your\u00a0content.<\/p>\n

<\/p>\n

To begin with, best to avoid people that call themselves\u00a0SEO copywriters. That is a synonym for \u201cgeneralist who uses ineffective\u00a0practices.\u201d The person you should hire should be a passionate subject matter expert \u2013 a writer preferably, but more importantly, a person who has a curious and creative mind and knows a heck of a lot about their industry. At First Page Sage, we tend to hire a different writer for each new client that comes onboard. Sometimes there is a writer we\u2019ve worked with in the past that we bring on again for a new project, but most of the time we\u2019re recruiting from scratch. We feel this project-based style of recruiting is better for our clients, intensive as it can be, because it gives the articles we write<\/a> the opportunity to be truly fresh and inspired.<\/p>\n

Whereas back in 2004 keyword-based writing was effective, today the only effective writing for SEO is the kind that human beings like to read and share with their colleagues. If you can produce that type of material, you will not only see real engagement, but higher rankings, more organic traffic, more links<\/a>, and the most important thing of all: conversion<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Writing for the purposes of SEO has come a long way in the last 10 years. This article tells you what to look for.<\/p>\n","protected":false},"author":2,"featured_media":7149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-basics"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts\/310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/comments?post=310"}],"version-history":[{"count":1,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts\/310\/revisions"}],"predecessor-version":[{"id":23074,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts\/310\/revisions\/23074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/media\/7149"}],"wp:attachment":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/media?parent=310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/categories?post=310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/tags?post=310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}