SEO is not a technical art. I\u2019ve written two books on it without ever having produced\u00a0a line of code. It is more of a personal art, one that requires charisma, excitement, and writing skills. And, of course, you need to follow a few basic rules for the sake of Google.<\/p>\n
Here are the rules: create a keyword-rich but human-friendly title tag for all your main content pages; use a content management system like WordPress that produces clean, SEO-friendly code; earn high quality links; and\u2026 well that\u2019s pretty much it.<\/p>\n
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Now that you know the rules, it\u2019s time to talk about the important part: the passion. My company employs dozens of writers, but we will never hire someone who claims to be an \u201cSEO writer.\u201d Given that we\u2019re an SEO company, that may seem strange, but in fact the main thing we\u2019re recruiting for is people that love a particular subject. If you can articulate an interesting perspective about pretty much anything in a client\u2019s line of work and you can do it with real energy, we\u2019re good; our editors might tweak a few things to make it SEO-friendly but that\u2019s far less difficult than putting passion on paper. We cherish passion in our writers.<\/p>\n
You might be asking \u201cHow can I generate passion?\u201d Well, you can\u2019t really coax passion out of yourself, other than to relax or meditate in order to allow your true feelings to come to the forefront of your mind. Trying too hard never helps. But the key is really getting in touch with the things you care about most. You can\u2019t choose to be passionate about the thing that a company does for a living, sorry. But you can figure out what you ARE passionate about and then try to channel it\u00a0through the\u00a0company you’re working for. I guarantee that you\u2019ll be good at it even if you have only\u00a0a modicum of writing talent. (And if not, that\u2019s the reason we love our editors.)<\/p>\n
Passion can be found in areas you wouldn\u2019t expect. For example, if someone asked me what subjects I care most about, I\u2019d probably say \u201ccommunication and connection with people,\u201d \u201cthe welfare of children,\u201d and \u201cmy personal journey.\u201d I cannot say that I am passionate about the subject \u201cSEO\u201d in the purest sense. Yet, I\u2019m writing a blog on SEO. And that\u2019s because, to me, SEO is a vehicle for the things I care about most. By having an SEO company, I get to challenge myself daily, help clients reach customers\u00a0they wouldn\u2019t have otherwise come in contact with, work with a team of people I deeply enjoy my connections with, and dedicate some of my earnings to causes that help children. So, I may not be passionate about \u201cSEO\u201d but you better believe I am passionate about my<\/em> SEO.<\/p>\n What\u00a0are you excited about right now?<\/p>\n","protected":false},"excerpt":{"rendered":" SEO is not a technical art. I\u2019ve written two books on it without ever having produced\u00a0a line of code. It is more of a personal art, one that requires charisma, excitement, and writing skills. And, of course, you need to follow a few basic rules for the sake of Google. Here are the rules: create […]<\/p>\n","protected":false},"author":2,"featured_media":7219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-36","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-basics"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":1,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"predecessor-version":[{"id":23072,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/posts\/36\/revisions\/23072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/media\/7219"}],"wp:attachment":[{"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redesign.fpsclients.com\/wp\/wp-json\/wp\/v2\/tags?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}