Whether your company specializes in automotive manufacturing, vehicle sales, or repair services, being at the top of Google’s search results ensures a steady source of leads. This makes SEO a perfect fit for firms in the automotive industry, as its low customer acquisition costs and high conversion rates combine for excellent long-term ROI.
At First Page Sage, we have over 12 years of experience partnering with automotive firms. Our Thought Leadership SEO service combines expertly written content, search-intent focused strategy, and conversion optimization to systemize your online lead generation.
Automotive clients have partnered with us to create:
- A blog series on new innovations and the future of cars, with topics ranging from automated cars and delivery trucks to alternative fuel powered vehicles
- Annual reports on the state of the U.S. auto industry and economic projections for the coming years
- A white paper on global consumption of cars, focusing on the rapidly growing needs of China and Brazil’s auto industry
- An interview series with leaders in the automotive industry, including executives at GM, Chrysler, and Toyota
- Case studies on the growth strategies of several auto makers which approach growth in vastly different ways
Automotive SEO ROI
Our clients in the automotive industry average $1.8M per year in new, net revenue. Our B2B clients saw the most success, which we attribute to long-lasting business relationships built upon the authority conferred by original thought leadership.
SEO ROI
Other Relevant SEO Stats for Automotive Companies:
- Average engagement rate: 62%
- Average time on site: 2:41
- Landing page conversion rate: 1.0%
Automotive SEO: How Our Service Works
At the beginning of every SEO campaign, we interview you and your team so we can understand exactly where your company fits into the automotive industry, the value proposition that you offer, and who your top competitors are. Once we know exactly why you’re the best choice for your customers, we develop a 12-month SEO strategy based on the Hub & Spoke model that is tailored to your business needs and search landscape.
We then begin the content production phase, wherein we write the best piece of content for every keyword we’ve chosen to target. We publish this content twice weekly, activating the , and after four to six months, you’ll begin seeing your Google rankings increase significantly. Not only that, but we conversion optimize for each commercially valuable, transactional keyword we target, meaning the visitors who land on your website convert into actual leads.