Healthcare is a highly trust-dependent industry. As such, both B2B and B2C healthcare companies find that referrals are the best source of new patients or customers. However, referrals alone can’t produce the growth your healthcare business needs. To systematically generate new leads organically, the most effective strategy is Thought Leadership SEO.
We combine high-quality thought leadership content, search intent expertise, conversion optimization, and the Hub & Spoke SEO model to turn your website into a valuable healthcare resource, attracting visitors and converting them into leads. The content we’ve produced includes:
Fintech companies that we’ve provided SEO services for include:
Healthcare clients have partnered with us to create:
- A blog series on comparing and choosing the best glucose meters for people living with diabetes
- A white paper on technology trends and groundbreaking outcomes in dental implant research
- Geotargeted landing pages on naturopathic, integrative, and other alternative healthcare providers in the San Francisco Bay Area
- Resource hubs on chronic illness treatment and management, ranging from Alzheimer’s to leukemia to endometriosis
Healthcare SEO ROI
SEO results in excellent ROI for healthcare companies, averaging $1.9M per year in new, net revenue. Visitors that originate from organic search place higher trust on the healthcare providers they choose, leading to higher customer retention rates and high LTV.
- Average engagement rate: 63%
- Average time on site: 2:58
- Landing page conversion rate: 1.2%
Healthcare SEO: Our Approach
Our approach to healthcare SEO is based on our understanding of Google’s algorithm; both its current ranking factors and the driving philosophy behind Google’s updates. Throughout the 12+ years we’ve been performing SEO, Google’s goal has remained consistent: they seek to connect its searchers with the best piece of content for each search phrase. This means that truly excellent content is the best way to rank highly, and why ghostwriting this content is the cornerstone of our services.
Producing this content is easier said than done. That’s why our teams include:
- A Strategist with a deep understanding of searcher intent to research transactional keywords and create a 12-month strategy for your campaign
- Writers skilled at working with doctors, researchers, and other healthcare subject matter experts to produce compelling, original content
- An Editor to ensure that each piece content is conversion optimized, and supports your tone and branding
- A Web Developer to build out blogs and landing pages, and help resolve any technical issues that your web team may encounter
- A Reporting Specialist who will set up tracking and attribution systems, and report on results so that you know your exact ROI
- A Graphic Designer to create original graphics that will make your content stand out.
- A Campaign Manager who ties everything together, project managing the campaign and giving you a main point of contact for the team.
Our goal is that by the end of the campaign, your website will be a lead generation system that runs in the background, allowing you to deliver the care and attention your patients and customers deserve.