SEO is a perfect fit for HVAC businesses: it’s a competitive yet poorly understood industry, and as a result, both residential and commercial clients rely on Google search results when seeking a contractor. SEO alone, however, isn’t enough. To truly stand out, you need prospective customers to understand what makes you the best HVAC company in your area, and thought leadership is the ideal marketing strategy to help you do that. Therefore, a combination of thought leadership and SEO — known as thought leadership marketing — is the ideal lead generator for HVAC companies.
Thought leadership marketing uses original content to position your company as an industry leader. Not only does regularly publishing this content help your website’s Google visibility (by securing the News Website Bonus), but it also ensures your customers trust you and convert after visiting your website. Whether they need a repair, replacement, or new installation, your company will be their first choice.
First Page Sage has over a decade of experience managing every aspect of an HVAC thought leadership marketing campaign, from initial strategy, to content production, to tracking and attribution. We use your ROI as the primary measure of success, and we aren’t satisfied until your website is an automated lead generation machine.
HVAC companies have partnered with us to create:
- A geotargeted blog series describing how local climates create unique HVAC maintenance needs for building owners in Northern California.
- A guide to financing incentives and rebates available for installing energy efficient furnaces.
- Interviews with HVAC experts outlining common problems homeowners see in their air conditioning systems, how to fix them, and the price range they can expect to be quoted when working with a professional.
- An annual report providing insight into previous and upcoming trends in the industry.
We work with experts to create 2 pieces of thought leadership content each week, with the ultimate goal of turning your website into the single best source of information about HVAC systems anywhere on the internet. We target a highly searched transactional keyword with each of these pieces, ensuring that it’s seen by searchers who are ready-to-convert.
HVAC SEO ROI
HVAC is among our highest ROI industries, averaging $1.3M/year in new, net revenue from thought leadership-based SEO alone. This success is due to the high level of trust that customers ascribe to a high organic search ranking, which leads to higher conversion rates and shorter sales cycles.
SEO ROI
Other Relevant SEO Stats for HVAC Companies:
- Average engagement rate: 73%
- Average time on site: 2:56
- Landing page conversion rate: 3.1%
Partnering with First Page Sage for HVAC SEO
At First Page Sage, we’re not your standard consultant that gives you a list of keywords and recommends a few page updates—we’re a full service SEO agency that will manage your entire campaign from start to finish so you can focus on providing your customers with the best repair, maintenance, and installation services in your area.
We start our campaigns with a comprehensive onboarding process where we interview your team, research your competitors, and establish the foundation on which we’ll build the rest of our campaign. We’ll prepare a full SEO health report and review it with you so you know exactly where you stand, and create a 12-month editorial calendar that lays out each keyword we’ll target using a Hub & Spoke strategy.
We then move onto the content production phase, which will make up most of the campaign. We use the intimate knowledge of your company and competitive landscape we obtained during onboarding to research, write, and publish 2 blog articles, landing pages, or other specialized content each week. After 3-6 months of consistent publication, our clients begin to see their search rankings increase as Google recognizes that their website provides visitors with the best answers to every question they have about their HVAC systems. We review your website’s progress on a weekly call, and prepare in-depth and quarterly reports so you can see exactly what value we provide.
If you’re ready to learn more about how First Page Sage can help your company increase its organic search visibility and convert new customers, contact us.