First Page Sage has over 12 years of experience providing SEO for plastic and cosmetic surgeons who specialize in facial procedures, body contouring, and implants. Our approach combines the Hub & Spoke strategy with high quality, ghostwritten content to produce high ROI for our clients.
Without a direct referral, Google is the first place patients turn when looking for a plastic surgery specialist. Ensuring your website is at the top of the organic search results is the best way to generate a steady stream of new leads for your practice.
Plastic surgeons have partnered with us to create:
- A blog series answering commonly asked questions about breast implants, including lifespan, cost, and recovery timelines.
- An interview series with former patients asking them to describe their pre- and post-surgery experience.
- Resource hubs on the benefits, risks, and recovery process of body contouring procedures.
- Geotargeted landing pages on cosmetic face & neck surgery in the San Francisco Bay Area
Plastic Surgery SEO: SEO ROI
SEO results in excellent ROI for cosmetic surgeons, averaging $1.5M per year in new, net revenue per year. Patients who originate from SEO place a greater degree of trust in their surgeons, leading to increased long-term satisfaction.
SEO ROI
Other relevant SEO stats for Plastic Surgeons:
- Average engagement rate: 69%
- Average time on site: 2:58
- Landing page conversion rate: 1.3%
Plastic Surgery SEO: Our Approach
We take a systematic approach to SEO, and stay laser focused on your ROI throughout our campaign. High Google rankings are only one step in this process: to produce meaningful returns your website also needs to reach the right audience and drive conversions so you have a reliable source of new leads.
At the start of a campaign, our top priority is to understand exactly who your most valuable audience is so that we can build a custom content strategy for your practice. We’ll identify the keywords that are most valuable for your site to rank for, prioritizing them by their search intent, competition, and search volume. We organize this into a 12-month editorial calendar that for each keyword, outlines its ideal page type, target audience, and writing style.
Next we begin creating content. Our writers will use the outlines in the editorial calendar to create a fully original piece of content for each, optimized to be the single best response to searchers’ implicit queries. We then publish this ghostwritten content on your website weekly, causing your search rankings to rise significantly and bringing in new visitors and leads.