Insurance companies offer a product that every business needs but few think about until they’re forced to. This means that COOs, general managers, and other decision makers turn to Google when it’s time for them to choose a new insurance policy. Making sure your agency or brokerage is at the top of those search results will ensure that you have a steady stream of new business. That’s why SEO is one of the highest ROI lead generation strategies for commercial / business insurance companies.
At First Page Sage, we’ve been working with commercial insurance companies for more than ten years. We combine our deep understanding of search intent with the practice of lead generation strategies so that prospective customers not only find your website, but they also perceive your company as a prominent industry voice. Our job is not complete until your website is effectively automating lead generation.
Fintech firms that we’ve provided lead generation services for include:
Business insurance companies have partnered with us to create:
- A blog series answering the most common questions about workers’ compensation insurance requirements and coverage options.
- A guide for businesses on employee health coverage plans, analyzing the recruitment, retention, and overall ROI benefits that can result from investing in higher-cost, better-coverage plans.
- State-segmented reports on the role of insurance in businesses, recapping local changes in laws or regulations, notable events, and highlighting companies that used insurance particularly well.
- Conversion-optimized landing pages for commercial property insurance services, ranging from property damage to sales and disposal liability.
Our content strategy is based on the well-established hub & spoke model of SEO. We first determine your “holy grail” keywords: these are the broadest, highest-competition phrases that you would yield your business the most leads, and use these keywords in topical “hubs” linked from the header of your website. We then map out each highly searched transactional keyword that stems from the hub and write content that perfectly satisfies the intent behind those searches, turning visitors into leads, and leads into closed sales.
Commercial Insurance SEO ROI
Insurance is one of the top industries that see the highest ROI from SEO, averaging $1.7M in new, net revenue per year. Customers ascribe a high level of trust to organic search rankings, which results in higher conversion rates and shorter sales cycles.
SEO ROI
Other Relevant SEO Stats for Insurance Companies:
- Average engagement rate: 63%
- Average time on site: 4:06
- Landing page conversion rate: 1.7%
Your Commercial Insurance SEO Agency
The success of our SEO campaigns can be directly attributed to our SEO teams. Unlike other agencies that have the same team members fill multiple roles, we believe that expertise results from experience and specialization. That’s why we assign each of our clients:
- An SEO strategist to create the high-level campaign approach based on detailed keyword research and intent analysis.
- A web developer to analyze your current website, find any technical issues that may prevent you from ranking, and update your UX to ensure the best visitor experience.
- An expert writer familiar with the aspects of commercial insurance about which your customer cares most.
- A skilled editor to ensure that all content is SEO and conversion-optimized.
- A graphic designer to create infographics, charts, and illustrations that your potential insurance clients can easily understand and share.
- A reporting specialist who will review your campaign’s leading indicators, attribute closed leads, and keep your campaign on track.
- A campaign manager to bring everything together, project manage, and serve as a simple point of contact for your team.
If you’d like to discuss a relationship with an SEO agency that has significant experience in the commercial insurance industry, you can get in touch with us here. We have offices in the San Francisco Bay Area, Sacramento, Los Angeles, and San Diego, and work with insurance agencies and brokerages throughout the U.S.