At First Page Sage, we’ve been providing proptech companies with industry leading SEO services for over a decade. We combine thought leadership content with a deep understanding of searcher psychology to secure lasting Google rankings and high long-term ROI for our clients.
Real estate is an industry with many slow movers, making trust a valuable resource for proptech companies with innovative new technologies. Because SEO results in higher visitor trust and warmer leads, it is a strong marketing channel businesses in the proptech industry.
Proptech companies have partnered with us to create:
A blog series on the benefits of property management software for commercial building owners and property managers
Quarterly reports on notable venture capital investments in proptech startups
A white paper on growth of short-term rental platforms over the past 5 years
Resource hubs on construction management platforms
Proptech SEO ROI
Proptech is one of our most successful client groups, averaging $2.0M per year in new, net revenue. Organic traffic results in high conversion rates and low CACs, leading to high overall ROI.
Proptech SEO ROI
Other Relevant SEO Stats for Proptech Companies:
- Average engagement rate: 62%
- Average time on site: 2:55
- Landing page conversion rate: 1.1%
Our Approach to Proptech SEO
Our proptech SEO services are based on our understand of and research into Google’s algorithm. Each time Google updates their algorithm, they do so with one goal in mind: they seek to present searchers with the content that provides the most satisfying answer to their search query. As a result, our approach to proptech SEO is to align our service with Google’s goals, and create the best content on the internet targeting each commercially valuable keyword for our clients.
At the beginning of a proptech SEO campaign, we meet with you and your team in order to learn everything we can about your proprietary technology and your ideal customer base. We then determine which keywords will be the most valuable to target, and plan out a 12-month strategy of publishing fully original blog articles and landing pages created to answer the search intent of each. Each piece of content is then conversion optimized to push visitors through the marketing funnel, becoming valuable MQLs for your sales team. After 4-6 months of regularly creating new content for your site, your domain will experience the News Website Bonus, leading to an increase in search rankings, traffic, and new leads.