At First Page Sage, we’ve provided SEO services for industrial companies for over 12 years. Our industry-leading approach emphasizes lead generation combining search intent analysis and thought leadership content to turn your website into a sustainable source of new MQLs for your sales team.
Compared to other forms of industrial lead generation, SEO builds more trust with visitors, resulting in warmer leads. As a result, industrial companies see shorter sales cycles, lower CACs, and higher long-term ROI.
Industrial companies have partnered with us to create:
- A blog series on industrial design best practices when designing for CNC fabrication
- Landing pages showcasing each of the services, tools, and methodologies used at a injection molded plastics manufacturer
- Case studies demonstrating urethane molding and aluminum injection molding capabilities
- White papers comparing the benefits and costs of 3D printing vs traditional plastics manufacturing processes
Industrial SEO ROI
Industrial businesses are one of our most successful client groups, averaging $1.8M per year in new, net revenue. Organic traffic results in high conversion rates and low CACs, leading to high overall ROI.
SEO ROI
Other Relevant SEO Stats for Industrial Companies:
- Average engagement rate: 68%
- Average time on site: 3:37
- Landing page conversion rate: 2.1%
Our Approach to Industrial SEO
Building a successful industrial SEO strategy is a complex undertaking. It requires a understanding of Google’s algorithm, careful keyword selection, and high quality content that explains the advantages of your unique industrial processes. We’ve developed our process over the past 12 years to address these challenges, beginning with our in-depth onboarding process.
At the start of a campaign, we meet with you and your team, learning everything we can about the competitive advantages that your services offer, and the target audience that will convert into the most valuable leads. Our strategists will then build a custom-tailored content plan based on the Hub & Spoke model of SEO, outlining every commercially valuable keyword we target over the next 12 months of the campaign. Meanwhile, our web development team will analyze your site, finding and fixing any technical SEO errors that may prevent you from ranking more highly. With this groundwork laid, we can begin the next phase of the campaign: content production.
Each week, our writers will create and publish 2 original pieces of unique content targeting a valuable industrial keyword, crafted to satisfy the search intent of prospective leads searching for new partner to work with. Each landing page, blog article, or white paper we produce aims to be the best content on the internet for its keyword, and is conversion optimized to push readers through the conversion funnel and become valuable MQLs for your sales team. After 4-6 months of regularly publishing this content on your website each week, your site will experience the News Website Bonus, leading to an increase in search rankings, traffic, and new leads.
If you’re ready to learn more about our industrial SEO services, contact us below: