At First Page Sage, we have over 12 years of experience building and executing custom SEO campaigns for finance companies, including hard money lenders, debt financing companies, and commercial mortgage providers. Our approach combines Hub & Spoke strategy and exhaustive search intent analysis with original thought leadership to position our clients as an industry leader.
Because of the high stakes involved in funding a business or asset, finance companies benefit greatly from the increased customer trust that comes with high Google search rankings. This manifests in higher conversion rates and lower CACs for SEO than other lead generation channels, and high long-term ROI.
Finance companies have partnered with us to create:
- An editorial series on portfolio management best practices
- A guide to navigating common requirements for commercial mortgage loans
- Annual reports analyzing IPO trends across industries
- A white paper analyzing a late stage software company’s decision to stay private instead of going public
Finance Company SEO ROI
SEO results in excellent returns for finance companies, averaging $1.9M in new net revenue each year. Customers who originate from SEO place more trust in their choice of lenders or investors, leading to mutually beneficial long-term relationships.
SEO ROI
Other Relevant SEO Stats for Finance Companies:
- Average engagement rate: 63%
- Average time on site: 3:21
- Landing page conversion rate: 2.5%
Finance Company SEO: Our Approach
Our SEO philosophy is derived from our study of Google’s Algorithm over the past 12 years. The main goal of this algorithm is to answer the implicit intent of each searcher’s query, helping them to solve the problem that has led them to research on Google. This means that the best way to secure high search rankings is to analyze the search intent of each commercially valuable keyword, and create a unique page perfectly tailored to answering that intent.
This is a simple task, but a difficult one, and even more so for highly complex fields such as finance. To answer this challenge, we’ve turned to a
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An SEO strategist to develop a custom 12-month Hub and Spoke strategy for your campaign
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Writers experienced in working with financial experts to create expert-level content
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An Editor to conversion optimize each piece of content and ensure it adheres to your company’s regulations and branding guidelines
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Web Developers to implement visitor tracking systems and resolve any technical issues that may prevent your pages from ranking
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A Graphic Designer to create charts and infographics, ensuring your content stands out from that of other finance firms
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A Reporting Specialist who will track leading indicators and ensure that your campaign stays on track
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A Campaign Manager to serve as your main point of contact for the entire campaign, and as project manager for the team
By the end of a campaign, we aim to turn your website into a comprehensive demand generation system, allowing your team to focus on your core lending and investment practices.