Digital Marketing Statistics
Digital Marketing Metrics & KPIs for 2024
In this article, we share which digital marketing KPIs you should track in 2022, as well as successful campaign benchmarks for each.Conversion Rate by Traffic Source
In this report, we present our data on conversion rate by traffic source, taken from 150+ clients’ accounts from 2016-2021.Digital Marketing Conversion Rate
In this report, we share conversion rate data compiled from companies who engaged in digital marketing campaigns with our firm over the past 5 years.Content Marketing ROI Statistics by Industry
We aggregate the data from 10+ years of content marketing for 12 industry verticals, from real estate to PCBs to financial services.Clickthrough Rates (CTRs) by Industry: 2023 Report
In this report, we share industry-segmented clickthrough rate benchmarks for Google ads as well as the top 3 organic search positions.Average Cost Per Lead by Industry 2023
In this report, we share out data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.Average Session Duration: Industry Benchmarks
In this report, we share average session duration benchmarks for 34 industries based on our data pool of ~23% B2C and ~77% B2B clients.Digital Marketing Benchmarks by Industry
In this article, we use our proprietary data to share digital marketing benchmarks across industries.Digital Marketing ROI Statistics
In this report, we share ROI data compiled from companies who engaged in digital marketing campaigns with our firm over the past 5 years.Conversion Rate By Channel
In this report, we present our conversion rate data, organized by channel, from our agency’s clients collected between 2016 and 2021.Conversion Rate Optimization (CRO) Statistics 2023
In this report, we share our conversion rate optimization statistics, collected from 86 clients between 2016 and 2021.CAC by Channel
In this article, we break down the average B2B and B2C CAC for organic and inorganic marketing channels.LinkedIn Organic Benchmarks & ROI 2023
This report contains organic benchmarks and ROI statistics for LinkedIn, compiled from 8 years of campaigns on behalf of small to midsize B2B clients with annual revenues of $5M–$250M.Lead-to-MQL Conversion Rate Benchmarks by Industry & Channel
In this research report, we share the lead-to-MQL conversion rate in 15 industries, further breaking it down by channel and page type.Average Customer Lifetime Value (LTV / CLV) for a Services Company
In this article, we share average customer lifetime value (LTV) benchmarks for services companies based on data from our 12 years of working with 200+ clients.
SEO Statistics
SEO Benchmarks by Industry
In this article, we use our proprietary data to share 5 SEO benchmarks for 20 industries.Average SEO Conversion Rate By Page Type
This post reviews the SEO conversion rates we’ve seen over 12 years of working with 100+ middle market and enterprise clients, organized by page type.SEO ROI Statistics 2024
In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.SEO vs. PPC Statistics: Conversion Rates Compared
In this post, we share 15 years of results comparing SEO and PPC conversion rates.Google Click-Through Rates (CTRs) by Ranking Position in 2023
In this report, we share our research on click-through rates for each organic ranking position, ad position, and search element on Google.SEO KPIs: What Success Looks Like
In this article, we share which SEO KPIs you should track, as well as successful campaign benchmarks for each.SEO Conversion Statistics: 2023 Compendium
In this report, we share five years of data from 160+ websites that calculates SEO conversion rates across multiple dimensions.
B2B Marketing Statistics
Average Customer Acquisition Cost (CAC) By Industry: B2B Edition
In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.B2B Conversion Rates By Industry
We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.B2B Marketing Metrics & Benchmarks
In this article, we share which digital marketing KPIs you should track in 2022, as well as successful campaign benchmarks for each.The B2B SEO KPIs that Matter
In this article, we share the 7 most important KPIs to track in every B2B SEO campaign, and how to improve them.The B2B Lead Generation KPIs that Matter
In this article, we share which KPIs you should track so you can evaluate the success of your B2B lead generation campaign.B2B Content Marketing Statistics
In this report, we share the data compiled from B2B companies who engaged in content marketing campaigns with our firm over the past 5 years.B2B Lead Generation Statistics
In this article, we discuss the ROI, cost, and average marketing budget percentage of the most common B2B lead generation techniques.
SaaS Marketing Statistics
The SaaS LTV to CAC Ratio
In this article, we share the ideal LTV to CAC ratio that SaaS companies should aim for.B2B SaaS Funnel Conversion Benchmarks
In this report, we provide benchmarks for marketing performance along each step of the B2B SaaS conversion funnel.Average CAC for SaaS Businesses, by Industry & Customer Type
In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).SaaS Customer Acquisition Strategy by the Numbers
In this article, we share our data on customer acquisition strategies for SaaS companies, looking at lead generation, conversion, and sales.