At First Page Sage, we’ve been providing SEO services for environmental companies for over 12 years. Our approach focuses on generating high ROI by attracting and converting high quality leads.
Whether they’re interested in reducing their environmental impact, ensuring compliance with local or federal regulations, or managing unexpected hazards, few business decision makers know where to start. They turn to Google for research, and ensuring your name is at the top of the search results makes you their first choice to call.
Environmental companies that we’ve provided SEO services for include:
Environmental Companies have partnered with us to create:
- An editorial series on how exploration of deepwater fields will impact oil extraction and the adoption of clean energy
- White papers on the impact of Russia’s import ban on Alaska’s fisheries
- Reports on the impact of EPA regulations on coal generation and the effect of these rules on the future of the coal industry
- A case study on the effectiveness of today’s available solutions to home air pollution
Environmental SEO ROI
SEO results in excellent ROI for environmental companies, averaging $1.3M per year in new, net revenue. Business decision makers who originate from SEO place a greater degree of trust in their environmental partners, leading to lower CACs and increased LTVs.
SEO ROI
Other Relevant SEO Stats for Environmental Companies:
- Average engagement rate: 60%
- Average time on site: 2:41
- Landing page conversion rate: 1.3%
Environmental SEO: Our Approach
Our approach to SEO focuses on producing real returns for our clients. Attracting visitors through a high rank in Google’s search results is only the first step; to achieve a high ROI those visitors need to first convert into leads, and then into closed sales. Here’s how we accomplish this:
First, we interview you and your top environmental experts to determine who comprises your ideal audience. We’ll build detailed personas of your most valuable client types, and use them to develop a 12-month Hub & Spoke strategy. This strategy will outline which transactional keywords your potential clients are actively searching, and by extension, which keywords will be most commercially valuable to rank for.
Next we move into the heart of the campaign: producing and publishing high quality thought leadership. This is the only way to secure search rankings long-term, as connecting searchers with the best possible content has been the driving philosophy behind all of Google’s algorithm updates. Thought leadership also builds trust with readers and forms an excellent basis of lead nurturing campaigns, pushing visitors through every stage of the digital marketing funnel. After 4-6 months of regular publishing, you’ll see your rankings rise dramatically. After a full campaign, your website will be your most valuable lead generation system.