IoT now permeates nearly every industry, from industrial equipment to robotics. In this saturated market, you need a way to make sure your products and services stand out. A comprehensive SEO strategy is one of the best ways to demonstrate what sets your business apart from competitors. This means driving traffic to your website through ranking on the first page of Google, producing quality content on a consistent basis, and using clear calls to action to convert visitors into customers.
First Page Sage has a long roster of successful Industrial IoT SEO clients, including companies that offer sensors and monitoring, wireless networks, machine-to-machine (M2M) architecture, and edge intelligence services. Our expertise in the IoT field makes us uniquely qualified to drive qualified leads to your website and get you tangible results.
Industrial IoT companies that we’ve provided SEO services for include:
IoT companies have partnered with us to create:
- Use case landing pages describing the benefits of IoT solutions such as the sensor networks for fleet management
- A series of white papers discussing the relationship between IoT solutions and the introduction of 5G
- Keyword-targeted blog articles discussing innovations in Industrial IoT segmented by market to attract potential leads
- Custom infographics that compare applications of LTE-M and NB-IoT
- An annual report on Industrial IoT systems for municipalities such as smart roads, lighting poles, and noise monitoring
Your customers are seeking solutions to their logistics and communication challenges, so we start with in-depth research into what each audience persona searches on Google. After determining your most valuable keywords, we produce engaging, original content to attract and convert potential customers.
For each industrial IoT SEO campaign we perform, we produce 2 pieces of thought leadership content each week. We focus on use cases, as we’ve found that most qualified leads are looking for solutions to specific issues. Every piece of content we publish on your behalf addresses a specific inquiry, and we employ subject matter experts to provide the authoritative voice of an industry leader.
IoT SEO ROI
Industrial IoT companies are consistently among our clients with the best ROI, averaging $1.8M / year in new, net revenue from SEO. We’ve worked with companies that provide a wide range of solutions—everything from incident & emergency management to improved communication between project managers and engineers.
Our strategy is designed to get results within 4-6 months, reflecting a trust-building period with Google, after which a steady flow of leads emerges. Within a year, your website will act as an automated lead generation system, bringing in new clients by itself.
SEO ROI for IoT Companies
Other relevant SEO stats for IoT Companies:
- Average engagement rate: 68%
- Average time on site: 00:03:17
- Landing page conversion rate: 2.6%
Partnering with First Page Sage for Industrial IoT SEO Services
While many SEO companies dabble in content marketing, at First Page Sage, it’s our sole focus. Our customized Thought Leadership SEO campaigns are developed with the deepest respect for the brand, technology, and goals of our Industrial IoT clients. Our approach is systematic and thorough. Here’s how we do it:
Month 1
- Define your niche target market and establish a compelling voice and branding strategy that will best reach that audience.
- Research direct competitors and assess how to edge out the competition.
- Map out a transactional keyword strategy based on your customer’s pain points.
- Assess the health of your website and identify opportunities to improve the layout or site navigation.
- Perform a full Conversion Rate Optimization (CRO) analysis, highlighting any potential obstacles to closing a sale.
- Track and analyze data and set up systems for performing regular assessments and drafting quarterly reports.
Months 2-12
- Produce two thought leadership pieces each week, each targeting a valuable, transactional keyword.
- Consult with you each week to discuss reports, new leads, and opportunities for conversion.
- Use industry-leading SEO assessment tools to analyze the effectiveness of our marketing strategy for each channel and continually optimize the campaign.
- Track and report on important KPIs, as well as provide quarterly reports that detail your conversion rates, organic traffic, user engagements, and SERPs.
If you’re ready to connect with your customers and provide meaningful solutions to their pain points, contact us to learn more.