First Page Sage has over 12 years of experience providing SEO services for cosmetic, medical, and surgical dermatologists. We build a custom Hub & Spoke strategy for your practice, and publish high quality, ghostwritten content on your website to secure first page rankings and produce high ROI on your SEO investment.
Direct referrals are the most valuable source of new patients for dermatologists, but Google is a close second. By ensuring your practice is at the top of the search results, your website becomes a reliable source of organic traffic and new business.
Dermatologists that we’ve provided SEO services for include:
Dermatologists have partnered with us to create:
- A blog series answering commonly asked questions about skincare and anti-aging treatments
- An interview series with former patients asking them to describe their experience with laser treatment services such as resurfacing and tattoo removal
- Resource hubs on keloid and hypertrophic scar treatment options.
- Geotargeted landing pages on UV phototherapy treatment services in the San Francisco Bay Area
Dermatology SEO ROI
SEO results in excellent ROI for dermatologists, averaging $1.6M per year in new, net revenue per year. Patients who originate from SEO place a greater degree of trust in their doctors, leading to increased long-term satisfaction.
SEO ROI
Other Relevant SEO Stats for Dermatologists:
- Average engagement rate: 67%
- Average time on site: 2:49
- Landing page conversion rate: 1.4%
Dermatology SEO: Our Approach
The foundation of our SEO campaigns is our systematic process and commitment to delivering ROI for our clients. Our first priority when beginning our campaign is to understand what type of patients comprise your most valuable audience. This information allows us to craft a custom content strategy for your dermatology practice, targeting keywords that are actively searched by that demographic. We prioritizing these keywords based on their search intent, competition, and search volume: the three factors that determine how quickly your site can rank and how valuable each ranking is. Meanwhile, our technical team finds and fixes any back-end errors that may prevent your website from ranking more highly.
The meat of our campaign is content production. Our writers will create a fully original piece of content for each keyword we target, each precisely written to answer searchers’ implicit queries. Our editors ensure that this content is both conversion optimized and matches your branding and tone, and publish it on your website each week. This secures Google’s News Website Bonus, leading to a rapid increase in search rankings, organic traffic, and new patients.