Aviation companies traditionally rely on preexisting relationships and direct referrals for new leads, but more and more of their customers are turning to Google when searching for a new business partner. This disconnect creates a search landscape with little competition, and makes SEO a valuable investment for aviation firms.
First Page Sage has over 12 years of experience working with aviation companies, including:
- Private airplane charter businesses
- Flight and aerobatics schools
- Aviation training academies
- Aircraft repair and maintenance service providers
Our approach combines SEO, thought leadership, and conversion optimization to turn your website into an online lead generation system.
Aviation clients have partnered with us to create:
- A blog series on Part 135 requirements for charter air carriers
- A white paper on training best practices for aircraft maintenance personnel
- Geotargeted landing pages on flight training classes in the San Francisco Bay Area
- Reports on aircraft manufacturing and sales trends, and projections for future industry growth
Aviation SEO ROI
SEO results in excellent ROI for aviation companies, averaging $1.2M per year in new, net revenue. Visitors that originate from organic search place higher trust on the companies they work with, leading to lower customer acquisition costs and increased LTV.
SEO ROI
Other Relevant SEO Stats for Aviation Companies:
- Average engagement rate: 62%
- Average time on site: 2:48
- Landing page conversion rate: 1.0%
Aviation SEO: Our Approach
Our approach to SEO is simple. For every commercially valuable aviation keyword—in other words, every transactional keyword your customers actively search—we create a page that is the best piece of content on the internet for its search intent. This aligns us with the philosophy behind Google’s algorithm updates, ensuring that the high search rankings we obtain for our clients last for years.
To create this content, we work with a full team that includes:
- An SEO Strategist who will create customer personas, analyze search intent and build out a 12-month strategy for your campaign
- Writers skilled at working with engineers, flight instructors, and other aviation subject matter experts to produce compelling, original content
- An Editor to conversion optimize every piece of content, and ensure our content captures your company’s brand
- A Web Developer to handle every aspect of technical SEO, and create blogs and landing pages for your website
- A Reporting Specialist to ensure your campaign is on the right track, and create reports that show you both leading indicators and actual ROI
- A Graphic Designer who will create custom graphics to make your content stand out from your competitors
- A Campaign Manager who acts as lynchpin and project manager, giving you a single point of contact for your entire campaign