Having worked with pharmaceutical SEO clients for over 10 years, our firm understands how critical it is to have consistent exposure to your target market—whether medical practices, hospitals, pharmacies, or consumers. In this competitive SEO category, it’s not enough to build market share through advertising; you must also own the organic results, which buyers put more stock in. When people see your product show up in Google’s natural search results consistently over a long period of time, conversions grow dramatically.
Our approach to SEO centers around thought leadership, and involves building your company an organic marketing system rather than simply providing a service. Overwhelmingly, the data has shown that a steady flow of excellent, original content is what builds relationships between pharmaceutical companies and physicians, pharmacists, hospitals, and consumers.
Our company is based in the San Francisco Bay Area and serves clients in Silicon Valley, New York, Texas, and many other parts of the U.S. We bring on a new writer for each campaign that has first-hand experience in your pharmaceutical specialty, providing your audience with personalized, insightful content.
Pharmaceutical companies have partnered with us to create
- An online compendium of Active Pharmaceutical Ingredients (APIs)
- A series of drug landing pages for hospitals treating localized conditions in major U.S. cities
- Clinic-ready infographics to build awareness for drug and treatment options among physicians and pharmacists
- A collection of white papers and curated advice on treatment options in line with industry marketing regulations
- Resource hubs on drug and drug ingredients, organized by use case
Every week we ghostwrite 2 pieces of thought leadership content on your behalf. We employ multiple specialist editors to appeal to both Google and your target audience. Each article targets a transactional keyword actively searched by doctors, hospital administrators, or consumers looking for treatment options. Our pieces reflect the rigor of your work and research; your approach to patients and treatments; and your capacity to change the future of medicine.
Pharmaceutical SEO ROI
Pharmaceutical companies are consistently among our clients with the best ROI for SEO services, averaging $1.8M / year in new, net revenue. We’ve partnered with companies that sell pharmaceutical products directly on both the wholesale and consumer side as well as companies working on addressing global health, rare diseases, and vaccines.
We begin our engagements with a thorough onboarding process, which examines your primary initiatives, most desirable target audience, and your competition. We work to understand key differentiators and areas of opportunity and use these insights to craft and execute a year-long campaign on your behalf. Over the course of our relationship, we’ll establish your brand as the thought leader, and hence the most trusted provider, of important treatment options. Approximately 4 months into posting, your SEO results begin rising sharply, leading to increased traffic and conversions.
SEO ROI
Other relevant SEO stats for Pharmaceutical Companies:
- Average engagement rate: 64%
- Average time on site: 00:03:47
- Landing page conversion rate: 1.9%
Partnering with First Page Sage for Pharmaceutical SEO Services
While many SEO companies dabble in content marketing, at First Page Sage it’s our sole focus. Our customized Thought Leadership SEO campaigns are developed with the deepest respect for the brand, insights, and goals of our pharmaceutical partners. We know how much work goes into the treatments you provide, and we take just as much pride in ensuring your name is top of mind whenever those treatments are needed. Our approach is systematic and thorough, empowering us to present your achievements to your target audience in line with industry regulations. Here’s how we do it:
Onboarding
- Review and assess your target market, ideal clientele, and primary competitors.
- Develop a keyword strategy of transactional keywords to generate clicks and brand awareness as well as conversions and ROI.
- Quantify the overall health of your website, enhance and update as needed, and conduct a Conversion Rate Optimization (CRO) analysis.
- Implement data tracking and analytics to facilitate regular assessments and reports on clicks and conversions across your marketing channels.
Ongoing Campaign
- Produce 2 pieces of thought leadership content each week, facilitated by subject matter experts.
- Provide insights into your campaign progress, outcomes, and leads every week.
- Offer insights and support to make the most of your other marketing channels based on our data analytics.
- Provide monthly reports on KPIs as well as quarterly reports on user engagement, conversions, rankings and other important metrics.
If you’re ready to use thought leadership to create connections with new healthcare providers, hospitals, and other partners, contact us to learn more about our experience working with pharmaceutical companies.