Every law firm partner knows that personal referrals are the best source of new business. However, those referrals are a product of good relationships and good results, two things that take time, effort, and a bit of luck. A much more reliable source of new clients is SEO. The high level of trust prospective clients feel for organic Google results is second only to a personal recommendation.
SEO in 2021 is not as straightforward as it used to be, when garnering lots of links or setting a content program on autopilot was all that was required. SEO today must be combined with Thought Leadership, where trust is earned by sharing valuable insights that position your firm as a top expert in its field.
First Page Sage has been helping law firms connect with clients for over a decade. Our approach is based on a deep understanding of search intent. By ghostwriting blog posts, landing pages, and guides that provide clear answers to searchers’ legal questions—including the ones they don’t know to ask until they’ve read your content—we make sure they know that your law firm is the ideal fit for their case.
Law firms that we’ve provided SEO services for include:
Law firms have partnered with us to create
- log articles analyzing the ramifications of recent California and 9th Circuit decisions as well as the potential impact of upcoming cases, and how businesses should preemptively adjust their processes to minimize disruption
- A geotargeted landing page series on the most common landlord violations of Bay Area housing laws, and the legal remedies available to tenants
- Comprehensive guides for employers sponsoring H-1B and EB-2 visas
- A super landing page on the patent application process, and how to determine if your invention is novel, non-obvious, and useful
- A white paper analyzing the costs and benefits of working with an external law firm vs. hiring an in-house attorney, and when companies with existing in-house legal teams benefit most from working with a specialized firm
Law Firm SEO ROI
Law firms see excellent ROI from SEO, averaging $1.4M in new, net revenue per year over a three year period. SEO has much higher conversion rates than paid advertising, particularly when it comes to the legal services industry, and is a much more sustainable lead generation system.
SEO ROI
Other Relevant SEO Stats for Law Firms:
- Average engagement rate: 79%
- Average time on site: 3:07
- Landing page conversion rate: 7.4%
Law Firm SEO Services: Our Process
We start laying the groundwork for a campaign from the moment you reach out to us. Because each client is different, we start by interviewing you so we can customize our scope of work to fit your practice.
Our SEO specialists will determine your firm’s ideal clients, build customer personas, and analyze both your and your competitors’ websites in order to determine the most valuable keywords for you to rank for. They build a tailored campaign strategy using the Hub & Spoke Model, and map each keyword to its ideal page type based on search intent.
With the initial planning done, our expert writers will then set out to create the best piece of content for each of those keywords. We publish this content on your website twice a week to capture the News Website Bonus, and within 4-6 months you’ll see a dramatic increase in organic traffic, qualified leads, and conversions.
Get in touch if you’d like to know more about how our SF Bay Area-based SEO agency can help your firm connect with new clients.