At First Page Sage, we’ve been providing digital marketing services for over 12 years. We take a comprehensive approach to digital marketing, targeting prospective customers at every stage of the digital marketing funnel.
Customer Persona Development
We begin our campaigns by interviewing you and your team to determine exactly who your potential customers are. We create detailed customer personas of your highest-ROI audiences that define exactly who they are and which digital marketing channels are most effective for reaching them.
ROI-Focused Strategy
Impressions, website traffic, and even conversion rates are only leading indicators. The value of a campaign is best measured in ROI, and that’s why we custom build our digital marketing strategy to prioritize actual, closed sales for our clients.
Conversion-Optimized Thought Leadership
The most common barrier most businesses face in digital marketing is a lack of high quality, original content that will attract and nurture visitors. Our expert writers will ghostwrite insightful, conversion-optimized blog articles, landing pages, and specialized thought leadership content like white papers tailored to your potential customers and clients.
Full Service Web Design
Our web designers can refresh your online presence with a full redesign of your website that is responsive, mobile-friendly, and simple for your team to manage. We follow cohesive design principles and UX best practices to encourage visitors to move down the page and click on calls-to-action, converting to sales leads for your team.
Clients we’ve provided digital marketing services for include:
Digital Marketing Case Studies
Case Study #1: Cadence Design Systems
We began working with Cadence Design Systems, an enterprise-level electronics design automation (EDA) software provider in 2019. We began by dividing their ideal audience into four key demographics: (1) Front-end electronics engineers and circuit designers, (2) PCB layout engineers, (3) signal integrity/power integrity engineers, and (4) RF engineers.
This allowed us to build a digital marketing strategy founded on SEO and thought leadership content that addressed the specific pain points of each demographic. Over the next year, we worked closely with Cadence using a customized Hub & Spoke content plan, leading to a 934% increase in their total keyword rankings; reducing their monthly cost-per-conversion; and record numbers of new subscribers, free trial requests, and user signups.
You can read the full case study to learn more about our work with Cadence, or get in touch if you’re interested in learning more about our digital marketing services.
Case Study #2: iGPS
We worked with iGPS, a midsized, B2B reusable plastic pallet supplier, from 2018 to 2021. After interviewing their team, we created profiles of their potential customers ranging from CEOs, CFOs, and board members to transport, operations, supply, shipping, logistics, and warehouse managers, and procurement team leads.
We then analyzed their website, finding several existing roadblocks to improving their digital lead generation efforts. These included slow site speeds, missing and haphazard meta page titles, poor conversion pathways, and a lack of high quality content. We concluded that the best course of action was to build a new website from the ground up, giving us the opportunity to address each of the above issues while creating a series of industry landing pages and blog posts targeting highly commercially valuable keywords. After launching the new website, we tracked 87,936 new users gained, 368 keywords on the first page of Google, and 230 leads worth approximately $15 million in lifetime value.
You can read the full case study to learn more about our work with iGPS, or get in touch if you’re interested in learning more about our digital marketing services.
Digital Marketing Insights
If you’re interested in learning more about digital marketing or just getting a sense of what we’re interested in lately, we’ve compiled some of our recent articles on the subject.
Articles
- Demand Generation Strategy: An Overview
- Demand Generation Best Practices
- The B2B Lead Generation Funnel: How to Drive Conversion at Each Stage
- The Best B2B Lead Generation Strategies
- Demand Generation vs Lead Generation: Understanding the Difference
Guides & Resources
- B2B SaaS Demand Generation Guide
- Inbound Demand Generation 101
- Demand Generation Channels, Compared
- Average Customer Acquisition Cost (CAC) By Industry: B2B Edition
- Demand Generation vs. ABM: Advantages and Disadvantages
These articles give you a sense of what works in the world of digital marketing. If you’re interested in reading more, check out our weekly blog.
If you’d like to speak with us about how we can provide digital marketing services for you, here’s how to contact our agency.