Much like the traditional finance companies they work and compete with, Fintech companies must demonstrate their expertise in order to generate leads and close sales. Getting onto the first page of Google is only the first step; turning that traffic into actual revenue is just as important.
Our Thought Leadership SEO service is built on this idea. We ghostwrite high quality content for your website that ranks highly on Google, establishes trust with visitors, and converts them into leads for your sales team. Here are some examples of the content we’ve produced:
Fintech companies that we’ve provided SEO services for include:
Fintech companies have partnered with us to create:
- An editorial series on digital lending platforms and technology aimed at connecting customers with lenders at the point-of-sale
- A white paper on the future of regulation in decentralized finance
- Quarterly Reports on the growth of peer-to-peer cash transfer apps, and projections for the future of consumer fintech
- Resource hubs on robo-advisors, portfolio automation, and digital wealth management solutions.
Fintech SEO ROI
Fintech is one of our most successful client groups, averaging $2.6M per year in new, net revenue. This is due to the high conversion rates and low CACs of leads originating from organic search traffic.
- Average engagement rate: 71%
- Average time on site: 3:28
- Landing page conversion rate: 1.7%
Our Approach to Fintech SEO
Understanding searcher psychology is the foundation of our approach. Because Google’s main goal is to connect searchers with the content that best responds to their search intent, they regularly update their algorithm to ensure that the best content rises to the top of the search results. This means that the best path to consistently high search results is to publish content that understands and responds to the questions that searchers want to answer. In other words, creating the best piece of content on the internet for every valuable keyword a potential user of your Fintech platform types into Google.
We begin our campaigns by interviewing you and your team of experts to learn how your technology works, your place in the financial sector, and the value proposition you offer your customers. Most importantly, we want to know exactly what problems lead customers to choose your software so we can understand exactly which transactional keywords they’ll be typing into the search bar. We then develop a 12-month strategy of publishing blog articles and landing pages, each conversion optimized to push visitors through your website’s conversion funnel. Eventually, this strategy will systemize your lead generation, allowing your team to concentrate on refining the financial technology that made you stand out in the first place.