Because direct referrals are the most important source of new leads for most transportation and logistics companies, few invest in SEO. When supply chain managers are in the market for a new logistics firm to partner with, however, Google is the first place they look. Investing in SEO will ensure that they see you at the top of the search results, turning your website into a systematic lead generation machine.
At First Page Sage, we’ve been working with freight carriers, third party logistics firms, warehousing companies, and supply chain solutions providers for over 12 years. We’ve pioneered the thought leadership-based approach to SEO, using an intimate understanding of searcher psychology combined with industry leading content to carve out valuable search niches for our clients.
Transportation and logistics companies that we’ve provided SEO services for include:
Transportation & Logistics clients have partnered with us to create:
- An editorial series on logistics and supply chain management, detailing ways to mitigate risk and increase operational efficiency through proper planning
- A white paper analyzing air, ocean, and rail cargo transportation costs in the consumer electronics industry
- Landing pages on supply chain management services, including risk management, inventory optimization, and procurement outsourcing
- Annual reports on developing trends in cloud-based freight management software
The key to successfully using SEO to generate leads for staffing & recruiting firms is targeting clients via transactional keywords, then responding to those keywords with their search intent closely kept in mind. Every piece of content we produce targets a unique, high-traffic keyword that is actively searched for by high-level managers with recruiting needs, or talented job-seekers with hard-to-find skills. For each keyword, our strategists determine who the searcher is and what question they’re asking, and then our writers and editors answer that question with the best content that can be found online. Publishing this content regularly turns your website into an automated lead generation system, making SEO one of the highest ROI forms of online marketing.
Transportation & Logistics SEO ROI
SEO results in excellent ROI for logistics firms, averaging $1.5M per year in new, net revenue. Business decision makers who originate from SEO place a greater degree of trust in their choice of partner, leading to lower CACs and increased LTVs.
SEO ROI
Other Relevant SEO Stats for Transportation & Logistics Companies:
- Average engagement rate: 65%
- Average time on site: 3:11
- Landing page conversion rate: 1.4%
Transportation & Logistics SEO: Our Approach
Because no two logistics firms are the same, we build a custom SEO strategy for each new client we work with. The keywords we target, content we create, and audiences we target will all be tailored to your exact needs.
Our first order of business is to interview you and your team, and research your company to determine:
- Why your company is the best choice for businesses looking for a transportation, logistics, shipping, or supply chain management partner
- Who your current clients are, and why they chose to work with you for their transportation and logistics needs
- How your company’s current website and search rankings compare to those of your competitors
- Which keywords are the most commercially valuable for your business
We’ll compile all of this information into a Hub & Spoke SEO strategy that serves as the playbook for the rest of your campaign.
We then move into the execution phase of SEO: content creation. Our strategists analyze each keyword we target to determine its search intent, ideal audience, and optimal page type. Our expert writers, editors, and web developers then create a page that is designed to be the best piece of content available anywhere on the web. After 4-6 months of regular publishing, you’ll see your search rankings increase dramatically due to the News Website Bonus, turning your website into your most valuable source of new leads.
If you’re ready to learn more about our transportation & logistics SEO services, contact us below: