At First Page Sage, we specialize in working with B2B SaaS companies. Our lead generation services combine SEO and Thought Leadership to create a system that will organically attract visitors and convert them into leads.
Systemized Lead Generation
We combine our understanding of your customers’ psychology with conversion optimization expertise to turn your website into your most valuable lead generation channel. We’re not satisfied until it’s a lead generation machine.
Thought Leadership
In the highly competitive world of B2B SaaS, the surest way to stand out is to be the best. We work with subject matter experts to craft content that will position you as the leading voice in your industry, and ensure you’re the first company your prospective customers reach out to.
Lead Tracking and Attribution
Your lead generation partner should be as data focused as you are. Our reporting experts will optimize your lead tracking and marketing attribution systems, so you know exactly how effective each lead generation channel is.
SaaS companies that we’ve provided lead generation services for include:
How Our B2B SaaS Lead Generation Service Works
Our approach to lead generation begins with SEO. When executed properly, it results in significantly lower customer acquisition costs than nearly every other channel. Here’s how it works.
We begin by interviewing you and your top experts, learning everything we can about your company. Our goal is to fully understand where you fit into your industry landscape, the competitive advantages offered by your software, and why your customers choose you over your competitors. We’ll use this information to create the detailed customer personas that we use to inform our lead generation strategy.
Next, we’ll create landing pages and blog articles for your website, each targeted at a specific customer segment. When your potential customers have problems or pain points, they turn to Google to find a solution. What they’ll find in the search results is your website, with a page that is perfectly crafted to respond to their exact needs. Each page will be perfectly optimized to push these visitors through the conversion funnel, resulting in a steady stream of new leads through your website. The content we write for your website can also be repackaged for LinkedIn, email newsletters, and be used to nurture leads through drip campaigns, resulting in a sustainable lead generation system that will grow your business for years.
Case Study: Cadence Design Systems
We began working with Cadence Design Systems, an enterprise-level electronics design automation (EDA) software provider. Their goal was to engage with design engineers through an SEO-driven content marketing campaign that focused on capturing the electronics design search space.
Over the next year, we worked closely with Cadence to create industry-leading thought leadership using a Hub & Spoke model, leading to a 934% increase in total keyword rankings; reducing their monthly cost-per-conversion; and record numbers of new subscribers, free trial requests, and user signups.
You can read the full case study to learn more about our work with Cadence, or get in touch if you’re interested in case studies about our work with other SaaS companies.
