First Page Sage has over 12 years of experience providing SEO for franchises. Our approach uses the Hub & Spoke strategy and high quality, ghostwritten content published on your website to secure search rankings for valuable keywords that prospective franchise owners actively search.
When looking for additional income sources, Google is a key step in prospective franchisees’ customer journeys. Combined with conversion optimization, the inherent trust conferred by a first page search result leads to shorter sales cycles, lowering CACs and generating high ROI.
Franchises have partnered with us to create:
- A geotargeted blog series on investing in distressed houses, targeting potential real estate investing franchisees
- An interview series asking current automotive service franchisees to discuss their experiences starting and running a franchise
- An resource hub on security integration franchises, discussing common concerns such as initial investment requirements and the advantages of franchising compared to starting an independent business
Franchise SEO ROI
SEO results in excellent ROI for franchises, averaging $2.2M per year in new, net revenue per year.
SEO ROI
Other Relevant SEO Stats for Franchises:
- Average engagement rate: 70%
- Average time on site: 3:14
- Landing page conversion rate: 1.7%
Franchise SEO: Our Approach
Our SEO campaigns use a systematic process designed to prioritize actual returns. While high Google rankings are an important step in this process, your website must attract and convert an audience that consists of potential franchisees into actual sales leads.
To accomplish this goal, we begin our campaigns by interviewing you and your sales team to learn who your most valuable prospects are, using this information to determine which keywords will be most commercially valuable to rank for. We then build a custom Hub & Spoke strategy for your business, prioritizing each by their search intent, competition, and search volume. Meanwhile, our tech team analyzes your website, finding and fixing any technical errors that may prevent you from ranking more highly.
We then being the main phase of our campaign: creating high-quality, conversion-optimized content. For each keyword, our writers will work closely with our SEO strategists to create a fully original piece of content that is tailored to be the single best response to the intent of each searcher. We publish this content on your website weekly, securing the News Website Bonus and causing your search rankings to rise significantly, bringing in new visitors and converting them into marketing qualified leads.