B2B SaaS Funnel Conversion Benchmarks
November 9, 2023
In this report, we provide benchmarks for marketing performance along each step of the B2B SaaS conversion funnel.Average Customer Acquisition Cost (CAC) By Industry: B2B Edition
November 3, 2023
In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.CAC by Channel
August 23, 2023
In this article, we break down the average B2B and B2C CAC for organic and inorganic marketing channels.Average CAC for SaaS Businesses, by Industry & Customer Type
August 2, 2023
In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).Average CAC for SaaS Businesses, by Industry & Customer Type
August 2, 2023
In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).B2B SaaS Marketing Budget: Breakdown & Examples
July 28, 2023
In this article, we break down the factors to consider when creating your B2B SaaS marketing budget, and share 3 example marketing budgets.SaaS Customer Acquisition Strategy by the Numbers
June 29, 2023
In this article, we share our data on customer acquisition strategies for SaaS companies, looking at lead generation, conversion, and sales.Average Customer Acquisition Cost (CAC) By Industry: B2B Edition
May 24, 2023
In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.B2B SaaS Marketing Budget: Breakdown & Examples
June 8, 2021
In this article, we break down the factors to consider when creating your B2B SaaS marketing budget, and share 3 example marketing budgets.SaaS Customer Acquisition Strategy by the Numbers
May 21, 2021
In this article, we share our data on customer acquisition strategies for SaaS companies, looking at lead generation, conversion, and sales.