Reports

In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

In this article, we use our proprietary data to share 5 SEO benchmarks for 20 industries.

In this report, we share our research on click-through rates for each organic ranking position, ad position, and search element on Google.

This post reviews the SEO conversion rates we’ve seen over 12 years of working with 100+ middle market and enterprise clients, organized by page type.

In this report, we present our data on conversion rate by traffic source, taken from 150+ clients’ accounts from 2016-2021.

In this report, we share conversion rate data compiled from companies who engaged in digital marketing campaigns with our firm over the past 5 years.

Our research team recently conducted a meta-analysis of average website conversion rates, using data sourced from Jan 1 – Sept 30, 2023. In the tables below, we have listed the data, which can be used as benchmarks for marketing campaigns. …

We aggregate the data from 10+ years of content marketing for 12 industry verticals, from real estate to PCBs to financial services.

In this article, we compare the CTRs of organic vs paid search results and offer guidance on how to use each channel. 

Our team recently conducted a meta-analysis of conversion rates for various calls-to-action (CTAs). Our findings are shared in this report.