Reports

In this report, we present our data on average B2C customer acquisition costs (CAC) by industry, divided by paid and organic sources.

In this post, we share 15 years of results comparing SEO and PPC conversion rates.

In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.

In this report, we present our conversion rate data, organized by channel, from our agency’s clients collected between 2016 and 2021.

We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.

In this report, we share out data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.

In this report, we share 14 key metrics and benchamarks for SaaS companies, organized by their role in measuring your company's performance.

In this research report, we share the lead-to-MQL conversion rate in 15 industries, further breaking it down by channel and page type.

In this article, we share our benchmarks on average CAC for 13 ecommerce industries, as well as strategies for reducing CACs.

Our research team calculated the average CAC for startups across 29 industries, which we further subdivided into B2B and B2C companies.