SEO Basics

Every question you should ask an SEO company before you make a hiring decision.

When I teach CEOs and marketers about SEO, the main strategy I advocate is to identify your highest value keywords and build readable, conversion-optimized pages around them. The pages you create can be static landing pages or thought leadership content…

I’ve been watching Google’s algorithm on a daily basis for 13 years. Each December, I compile my observations on the latest SEO ranking factors into an annual report. Usually, there are only small changes from year to year, and the…

If you’ve been following my articles on meta title tags - the single most important SEO element on your website - you know how important good titles are in Google’s algorithm, how bad titles can nullify the effect of your…

When Larry Page and Sergey Brin, the founders of Google, unveiled their new concept for a search engine, their vision was groundbreaking: the web could be organized by the relationships between websites. Using hyperlinks, otherwise known as plain ol’ links…

If you are considering hiring an SEO company in San Francisco, here are the things to consider - in cartoon form.

Identifying the keywords that will attract customers to your website isn't the most glamorous-sounding task. It has a rote, data-driven feel to it. But when you really get into it, keywords are a window to human behavior. They’re the written…

I remember it clearly: It was 2010 and Google was aggressively laying the groundwork for its famous Panda and Penguin penalties, which penalize sites that paint a falsely trustworthy picture of themselves in Google’s eyes. Typically, what these sites did…

This blog entry extols the value of creating a niche website, an SEO strategy that works far better than any other I know.

A blog post that explains how to craft titles for your company blog that have real commercial value.