The “Wikipedia Effect” of Thought Leadership Marketing
November 13, 2015
In this article, I discuss The "Wikipedia Effect," the powerful engine behind some of the most successful business websites on the Internet.The Most Common Mistake In SEO Content Marketing: Lack of Specificity
November 8, 2015
In this article, I explore the single most important idea in content marketing that most new writers miss.Why a FAQ Might Be The Best SEO Strategy You’re Not Doing
November 6, 2015
An explanation of the usefulness of FAQ sections on websites for SEO purposes - sounds boring but can be very lucrative.The 2016 Guide to the Google Algorithm Ranking Factors
October 25, 2015
A concise guide to the 12 ranking factors that comprise nearly 100% of Google's algorithm in 2016.SEO in 2016: The Authoritative Guide
September 13, 2015
The authoritative guide to SEO in 2015, including Google's latest algorithm changes, ranking signals, and updates.Thought Leadership vs “Filler” Content: How to Avoid Google’s Panda Penalty
May 27, 2015
An article that discusses the difference between true thought leadership content - the type of content Google rewards - and lower quality, or "filler" content, which Google often penalizes.Predicting the Future: How Will Google’s Search Algorithm Change In 2016 and 2017?
March 2, 2015
A piece that lays out the one core principle of Google Search that governs all future algorithm updates.Why Should You Trust A Third Party Content Marketing Firm?
January 26, 2015
This article describes how valuable a third party content marketing firm can be - if chosen with great care.In an Age of Increasing SEO Automation, Original Content is Still King
January 12, 2015
In this post, the fallacy of SEO automation is explored.Linkedin and SEO: Understanding Their Relationship in 2016
January 7, 2015
In this post, I clarify the relationship between LinkedIn and SEO (hint: there isn't one).