SEO Basics

A checklist to the ranking factors that affect Google's local search algorithm.

Perhaps the most common missed opportunity I discover when I evaluate websites is a lack of properly-formatted landing pages. A “landing page” is any page on a website that is intended to be the first page that a brand new visitor…

Writing for the purposes of SEO has come a long way in the last 10 years. This article tells you what to look for.

Measuring the results of an SEO campaign is not as straightforward as you might expect. Read on for the 5 KPIs you really should know when overseeing an SEO campaign.

A primer on how PR firms and SEO companies complement each other, and the limitations of choosing one over the other.

SEO campaigns don't show results overnight - but how long DO they take to build traffic to your website? Get the clear answer in this article.

A simple and entertaining journey through the five ways to determine SEO keywords for your website.

SEO is like eating healthy. Many people claim to do it, but few are actually effective. This post breaks down the traits that every company should look for in an SEO firm.

Don’t you hate it when someone answers a question with “It depends”? I promise I won’t do that to you in this post, which addresses the classic question of which side of the Google Search behemoth to tackle – organic…

If you're here to understand the difference between PageRank and TrustRank, I won't make you spend more than 30 seconds. Most of the time when people use either term, they are referring to the private internal score that Google gives…