What is the Effect of Social Media on SEO?
July 28, 2014
Social media is the new frontier of SEO. Unfortunately for Google, it’s arriving a lot more slowly than they’d like. I will answer the question of what the current impact of social media is on SEO later in this entry,…How To Keep Up With Google’s Algorithm Changes
July 26, 2014
Probably the most frequent question I get when I speak is “How do you keep up with Google’s constantly-changing search algorithm? Doesn’t the information you teach get outdated pretty quickly?” This is a very reasonable question in light of the…Why Thought Leadership is the New SEO
July 25, 2014
SEO used to be a bunch of tricks. Using their legion of Stanford-trained engineers, Google has successfully eradicated the effectiveness of those tricks to the point that a company trying to do SEO the way they were doing it 5…For Best SEO Results, Slice and Dice Content
July 18, 2014
Google doesn’t care about your SEO campaign. The only thing they care about is that people get the most relevant possible results for their searches. The Google brand depends on the reliability of their search results in delivering exactly what…SEO: It’s About The Passion, Stupid
July 16, 2014
SEO is not a technical art. I’ve written two books on it without ever having produced a line of code. It is more of a personal art, one that requires charisma, excitement, and writing skills. And, of course, you need to…That’s So Meta: How To Write SEO-Friendly Title Tags
July 11, 2014
The title tag is the most important on-page element of SEO. It's what Google uses to understand what is on each page of your website so it can send relevant searchers there. As a result, you should probably be clear on…