SEO Blog

We conduct an in-depth Q&A with First Page Sage CEO Evan Bailyn on the long-term viability of B2B SEO and when to go in-house SEO vs outsourcing—and more.

We compile the most relevant and interesting statistics about B2B SEO in this article, with a focus on the most recent research.

Why is thought leadership so much more effective than basic content marketing? The key word is leadership. Thought-leaderly content shows your audience that you understand their perspective and have the expertise and experience they need.

We’ve been in business for over ten years, and it took probably half that time for us to fully nail the thought leadership development process presented in the flowchart below.

If you are wondering how sophisticated your blog posts should be when writing for SEO purposes, there are 3 rules to keep in mind. 1. Write at the lowest reading level that wouldn’t insult your audience’s intelligence. People like to understand…

One of the most brilliant things about Google’s algorithm is its ability to “read” content on a website. Google’s robots can determine the originality of an article you’ve written and even how interesting it is. They then use that information,…

I examine at least a handful of business blogs each week in my capacity as a speaker and CEO of my SEO company, and it’s the rare, rare day when I come across one that emanates real quality. To be…

When I consult with companies on SEO, it is exceedingly rare that I come across a website that has effective geo-targeted pages. It seems that people either misunderstand the concept of geo-targeting or understand it just well enough to execute…

This blog post explains in detail what the results of an SEO campaign look like, using real screenshots from clients' Google Analytics accounts.

UPDATE June 2020: Here is our most up-to-date list of the Google algorithm ranking factors.  *** Google’s algorithm underwent some changes in the last few years, most of them relatively minor compared to the towering importance of the old mainstays…