Is SEO A Good Investment?
August 18, 2014
SEO is the most powerful form of online marketing, but it is only a good investment under certain conditions.The Long Tail Theory, Defined
August 16, 2014
In this article, I define the long tail theory of SEO, one of the key philosophies search engine optimizers use.What’s A Good Bounce Rate For A B2B Site?
August 14, 2014
We frequently get asked by our B2B clients “Is my site’s bounce rate of X% acceptable?” I will explain bounce rate in some detail in this space, but first I will directly answer the question: A bounce rate of 40%…SEO vs SEM (PPC): Which Is Better?
July 29, 2014
Don’t you hate it when someone answers a question with “It depends”? I promise I won’t do that to you in this post, which addresses the classic question of which side of the Google Search behemoth to tackle – organic…PageRank vs. TrustRank in Google’s Algorithm
July 29, 2014
If you're here to understand the difference between PageRank and TrustRank, I won't make you spend more than 30 seconds. Most of the time when people use either term, they are referring to the private internal score that Google gives…What is the Effect of Social Media on SEO?
July 28, 2014
Social media is the new frontier of SEO. Unfortunately for Google, it’s arriving a lot more slowly than they’d like. I will answer the question of what the current impact of social media is on SEO later in this entry,…How To Keep Up With Google’s Algorithm Changes
July 26, 2014
Probably the most frequent question I get when I speak is “How do you keep up with Google’s constantly-changing search algorithm? Doesn’t the information you teach get outdated pretty quickly?” This is a very reasonable question in light of the…