The SaaS LTV to CAC Ratio
November 9, 2023
In this article, we share the ideal LTV to CAC ratio that SaaS companies should aim for.The SaaS LTV to CAC Ratio
November 9, 2023
In this article, we share the ideal LTV to CAC ratio that SaaS companies should aim for.Average Customer Acquisition Cost (CAC) By Industry: B2B Edition
November 3, 2023
In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.SEO ROI Statistics 2024
September 27, 2023
In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.SEO vs. PPC Statistics: Conversion Rates Compared
September 7, 2023
In this post, we share 15 years of results comparing SEO and PPC conversion rates.Average Customer Acquisition Cost (CAC) By Industry: B2B Edition
May 24, 2023
In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.SEO for SaaS Companies: A Case Study
January 7, 2021
In this case study, we share the success we’ve had in providing higher returns than other forms of marketing for a B2B SaaS company.The Payoff: What Successful SEO Campaign Results Look Like
July 3, 2017
This blog post explains in detail what the results of an SEO campaign look like, using real screenshots from clients' Google Analytics accounts.How To Measure SEO Results – The 5 KPIs You Need to Know
September 17, 2014
Measuring the results of an SEO campaign is not as straightforward as you might expect. Read on for the 5 KPIs you really should know when overseeing an SEO campaign.Is SEO A Good Investment?
August 18, 2014
SEO is the most powerful form of online marketing, but it is only a good investment under certain conditions.