SEO Blog

In this report, we share out data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.

Our analysts recently conducted a meta-analysis on waste management company valuation multiples based on both revenue and EBITDA.

In this report, we share 14 key metrics and benchamarks for SaaS companies, organized by their role in measuring your company's performance.

In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).

In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).

In this article, we break down the factors to consider when creating your B2B SaaS marketing budget, and share 3 example marketing budgets.

Our analysts recently conducted a meta-analysis on aerospace valuation multiples for the 2 most common valuation models: Revenue and EBITDA.

Here, I explain the Corpus of Content model of SEO: an organizing philosophy that helps marketers stay focused on their most revenue-generating activities.

In this article, we share which SEO KPIs you should track, as well as successful campaign benchmarks for each.

Our research team aggregated data to rank order the top sell side investment banks active in the United States in 2023.