The Business Case for Content Marketing
In this article, we share what you need to include in your content marketing business case.

In this article, we share what you need to include in your content marketing business case.
In this article, we share how to make SME content marketing as painless as possible.
In this article, we share four tips for creating a successful corporate blog for B2B audiences.
In this article, we share what successful corporate blog metrics look like.
Looking for a new corporate blog strategy? This post outlines the top 5 strategies we see most often in the content marketing industry, compared to what we do here at First Page Sage.
To optimize your blog for branding purposes, you should use the following in every post: Unique Voice, Original Content, Value Proposition, Brand Ethos, Infectiousness
This article breaks down the B2B content marketing funnel and describes strategies and types of content you can use at each stage.
We’re in the unique position of being able to sample a rich portfolio of clients and campaigns for a more accurate estimate of what an average B2B content marketing conversion rate should be. Based on that experience, we’ve determined:
These are the B2B content marketing best practices we use and recommend to our clients, followed by a quick-glance chart, then a longer explanation of each action and why we use it.
Each year, First Page Sage updates its observations of Google’s algorithm based on how FPS client campaigns have performed. As the largest pure-SEO company in the US, First Page Sage has a unique insight into Google’s algorithm factors.
March 6, 2020
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