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What’s A Good Bounce Rate For A B2B Site?

We frequently get asked by our B2B clients “Is my site’s bounce rate of X% acceptable?” I will explain bounce rate in some detail in this space, but first I will directly answer the question: A bounce rate of 40% is good for a B2B site. Anywhere from 25% - 55% is normal, depending on…

Whats A Good Bounce Rate For A B2b Site

Why You’re Probably Getting Business Advice From The Wrong People

A longtime friend reached out to ask me for advice the other day. “Evan,” he said, “I’m looking for a career change and I was wondering if you’d read over my resume to let me know if I’m coming across the right way to employers. I’m trying to join a start-up and I know that’s…

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How Big Companies Create Lasting Corporate Thought Leadership

Since First Page Sage works with such a wide range of companies – from start-ups to Fortune 500s – I have the privilege of seeing how thought leadership works for companies both large and small. Although thought leadership content tends to contain the same elements no matter the size of the business (opining on big…

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What It Takes To Become A Thought Leader (and Why

People ask me all the time why I take the risk of sharing my best knowledge through posts like this one. Won’t it breed competitors? Won’t it allow potential clients to do online marketing themselves instead of hiring my company to do it for them? I suppose these are reasonable concerns; those things could happen.…

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