Don’t you hate it when someone answers a question with “It depends”? I promise I won’t do that to you in this post, which addresses the classic question of which side of the Google Search behemoth to tackle – organic or paid. The question is actually quite similar to another age-old question around home ownership:…
If you're here to understand the difference between PageRank and TrustRank, I won't make you spend more than 30 seconds. Most of the time when people use either term, they are referring to the private internal score that Google gives every web page on the Internet. This score expresses the amount of trust Google feels…
Social media is the new frontier of SEO. Unfortunately for Google, it’s arriving a lot more slowly than they’d like. I will answer the question of what the current impact of social media is on SEO later in this entry, but first it helps to have a little background on the power struggle that led…
Probably the most frequent question I get when I speak is “How do you keep up with Google’s constantly-changing search algorithm? Doesn’t the information you teach get outdated pretty quickly?” This is a very reasonable question in light of the thousands of articles about algorithm updates that are published each year. The truth, however, is…
SEO used to be a bunch of tricks. Using their legion of Stanford-trained engineers, Google has successfully eradicated the effectiveness of those tricks to the point that a company trying to do SEO the way they were doing it 5 years ago wouldn’t have a moment’s success. It would be like trying to download songs…
Visiting a website is like entering a room: the space envelops you, giving you a subconscious experience. Enter a church or a court of law, and you feel small -- in the Church in the presence of a mystical power and in a courtroom, in the presence of societal law. The creation of that feeling…
“It’s just business” is an expression I hear a lot. Typically, this phrase is used when people are trying to justify a decision that feels cold and impersonal. While I agree with this sentiment on some levels, such as the need to put both parties’ expectations in writing before entering a relationship – you won’t…
Google doesn’t care about your SEO campaign. The only thing they care about is that people get the most relevant possible results for their searches. The Google brand depends on the reliability of their search results in delivering exactly what people are looking for when they input a search. If you search “top law firms…
SEO is not a technical art. I’ve written two books on it without ever having produced a line of code. It is more of a personal art, one that requires charisma, excitement, and writing skills. And, of course, you need to follow a few basic rules for the sake of Google. Here are the rules: create…
Teaching hundreds of CEOs about SEO each year, I get a chance to see how all kinds of leaders think about the subject. There are some that swear by it -- others, like the owners of construction companies and OEMs, that don't see the point -- and those that simply don't know enough to have…
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