Software development companies face a complex search landscape, and often find themselves competing with SaaS companies for SERPs due to poor SEO strategy. This challenge can be overcome only through careful keyword research and selection, and a solid understanding of search intent.
First Page Sage has worked with software development companies for over 12 years and has experience with US-based, offshore, and nearshore firms. Our approach combines SEO, thought leadership, and conversion optimization to turn your website into an online lead generation system.
Software developers that we’ve provided SEO services for include:
Software development clients have partnered with us to create:
- A blog series answering frequently asked questions about the custom software development process
- A white paper on machine learning in supply chain management software
- Landing pages on Android and iOS mobile app development services
- Industry-Segmented Reports on the expected ROI of developing a custom app for different markets
Software Development SEO ROI
Our SEO services produce excellent ROI for Software Development companies, averaging $1.6M per year in new, net revenue. We achieve these results by targeting high LTV customers with search intent optimized content.
SEO ROI
Other Relevant SEO Stats for Software Development Companies:
- Average engagement rate: 59%
- Average time on site: 2:38
- Landing page conversion rate: 1.1%
Software Development SEO: Our Approach
The cornerstone of our SEO philosophy is content quality. With each update, Google’s algorithm is better able to identify whether a webpage truly satisfies a searcher’s intent, and the only way to secure first page rankings long term is for your content to be the best on the web.
To create this content for you, our first goal is to understand every aspect of your company as well as you do. Our content team will interview your team, and learn exactly why your software developers are the best choice for the businesses you serve. We’ll develop customer personas, a 12-month SEO strategy based on the Hub and Spoke model, and match each keyword we target to its ideal page type. After 4-6 months of consistent content publication, your software development firm’s domain authority and search rankings will rise, securing your sales team a steady stream of MQLs and new business.
If you’re ready to learn more about our Software Development SEO services, contact us below: