Last updated: October 19, 2023
In this report, we share our team’s findings on the top 8 insurance SEO agencies of 2024. During the course of our analysis, we examined 50+ SEO agencies that either specialize in working in the insurance industry or have a strong portfolio of insurance clients. We then ranked them based on the following factors:
- Noteworthy Clients: Because insurance contains many subspecialties, experience with a range of insurance firms is a strong indicator of an ability to succeed with an SEO campaign
- Leadership Experience Score: An evaluation of the SEO agency’s experts and leadership based on their experience in SEO and the success of their previous campaigns
- Company Size: Size is correlated with better client retention, as SEO agencies with short client lifespans typically can’t grow past a certain size
- Years in Business: Google’s algorithm has evolved constantly over the past 20 years, and agencies that have weathered those changes demonstrate an adaptability and perseverance that benefits their clients
- Location: SEO companies in major cities are often able to draw from a deeper talent pool, increasing the overall quality of their services
- Average Reviews: A normalized average of review scores from each agency’s insurance clients
Below the table, we provide a brief description of each agency’s focus, as well as the types of insurance clients they’re most adept at working with.
The Top Insurance SEO Agencies
| Rank | Company | Noteworthy Clients | Leadership Experience Score (1-5) | Company Size | Years in Business | Location | Average Reviews | Focus |
| 1 | First Page Sage | Assured Partners, Newfront Insurance, Advisors Excel | 4.9 | 100-250 | 14 | San Francisco, CA | 4.9 | Thought leadership-based SEO for small to midsized insurance agencies |
| 2 | Clay Agency | Hogue Insurance Agency, Midsouth Benefits | 4.3 | 11-50 | 7 | San Francisco, CA | 4.9 | Conversion rate optimization for SEO, UI/UX design, web design |
| 3 | REQ | WellNet | 4.7 | 51-100 | 15 | Washington, DC | 4.7 | Combined branding, advertising, and SEO for insurance companies |
| 4 | Agency Marketing Machine | KWS Insurance, Ferrulo Insurance Agencies | 4.2 | 11-50 | 10 | Miami, FL | 4.5 | Social media management & SEO for insurance agencies |
| 5 | Insurance Marketing Partners | Integrity Insurance Agency, Couri Insurance Associates | 3.5 | 2-10 | 10 | Strum, WI | 4.4 | Combining paid search and geotargeted SEO for small insurance agencies |
| 6 | Musselwhite Marketing Agency | Insurance by Castle, Stromsoe Insurance Agency | 3.7 | 2-10 | 14 | Dallas, TX | 4.2 | Full service digital marketing for local insurance agencies |
| 7 | Confluency Solutions | Insurance Advantage Agency | 4.1 | 2-10 | 19 | Jacksonville, FL | 4.0 | SEO-focused website design for insurance agencies |
| 8 | ReachLocal | N/A | 3.9 | 500+ | 19 | Woodland Hills, CA | 4.0 | Geotargeted SEO for local brokers |
First Page Sage
First Page Sage prioritizes lead generation in their approach to insurance SEO, combining the Hub & Spoke content strategy with thought leadership content. Their campaigns are full-service, handling technical SEO, keyword research, and conversion optimization as well as content creation. First Page Sage works best with insurance agencies that prioritize long-term ROI over short-term results, turning client websites into vehicles for organic lead generation.
- Year Founded: 2009
- Company Size: 100-250
- Headquarters: San Francisco, CA
- Average Reviews: 4.9
- Additional Services: Web Design, Conversion Rate Optimization, Paid Search
Clay Agency
Clay Agency’s approach focuses on conversion rate and UX optimization, as organic traffic is only valuable when visitors convert into sales leads. This approach is a natural fit for SEO, as both rely on an understanding of visitor psychology to be most effective. Because of Clay’s focus, their most successful clients are those with respectable organic traffic numbers, but have difficulty translating this traffic into meaningful results.
- Year Founded: 2016
- Company Size: 11-50
- Headquarters: San Francisco, CA
- Average Reviews: 4.9
- Additional Services: UI/UX Design, Product and Brand Strategy
REQ
REQ straddles the line between advertising and SEO, using both to establish and promote a strong brand identity for their insurance clients. They excel at audience research and translating their understanding of customer needs into a comprehensive marketing strategy. Because of their focus on branding, REQ’s services are best suited for midsized and larger insurance firms who want to update their design language in addition to establishing a strong search presence.
- Year Founded: 2008
- Company Size: 51-100
- Headquarters: Washington, DC
- Average Reviews: 4.7
- Additional Services: Digital Marketing, Branding, Advertising
Agency Marketing Machine
Agency Marketing Machine exclusively works with insurance agencies, offering an array of marketing services. Their best work is in combining local SEO with social media to develop a strong digital presence for their clients. They’re an ideal choice for smaller insurance agencies, particularly those that are primarily B2C, as B2B clients tend to see less success from social media marketing.
- Year Founded: 2013
- Company Size: 11-50
- Headquarters: Miami, FL
- Average Reviews: 4.5
- Additional Services: Social Media Marketing, Branding, PR
Insurance Marketing Partners
Insurance Marketing Partners combines web design, local SEO, and paid search for their clients. In addition to Google, they also provide search optimization services for Bing and Yahoo, helping clients be found on a variety of search engines. While they’re a good fit for smaller insurance agencies, their smaller size can make it difficult to scale their services for clients that wish to grow.
- Year Founded: 2013
- Company Size: 2-10
- Headquarters: Strum, WI
- Average Reviews: 4.4
- Additional Services: Web Design, Email Marketing, Social Media Marketing
Musselwhite Marketing Agency
Musselwhite Marketing Agency offers a personal touch and brings together every aspect of digital marketing under one roof. In addition to SEO, they offer paid search, email marketing, and online video marketing for their insurance clients. As with Insurance Marketing Partners, however, Musselwhite’s smaller size makes it difficult for their services to scale and they work best with smaller, local agencies.
- Year Founded: 2009
- Company Size: 2-10
- Headquarters: Dallas, TX
- Average Reviews: 4.2
- Additional Services: Web Design, Paid Search, Video Marketing
Confluency Solutions
Confluency Solutions priority is SEO-focused web design, working exclusively with insurance agencies to build mobile and search-optimized websites. They also offer social media marketing and paid search, making them a good fit for small agencies that value rapid lead generation over long-term ROI.
- Year Founded: 2004
- Company Size: 2-10
- Headquarters: Jacksonville, FL
- Average Reviews: 4.0
- Additional Services: Social Media Marketing, Paid Search, Reputation Management
ReachLocal
ReachLocal focuses on providing geotargeted SEO for smaller insurance agencies, but unlike the other agencies on this list, they have a deep pool of talent to draw from. This makes their services more scalable, allowing their campaigns to grow with their clients’ needs. Because ReachLocal services prioritize technical SEO, keyword research, and optimization of existing content, they work best with insurance agencies that have strong writers on staff, or otherwise are able to produce their own content.
- Year Founded: 2004
- Company Size: 500+
- Headquarters: Woodland Hills, CA
- Average Reviews: 4.0
- Additional Services: Social Media Advertising, Paid Search, Youtube Advertising
