Last updated: December 7, 2023
The majority of SEO agencies focus primarily on obtaining search rankings for their clients. While this is an important part of any SEO agency’s scope of work, the true value of SEO lies in the leads it brings to a business.
In this report, we list the 10 top SEO lead generation companies in the U.S. as of 2024. We examined 150+ firms that offer SEO for lead generation, choosing the best in each specialty based on their company size, experience, notable clients, and specialty.
The Top 8 SEO Lead Generation Companies
| # | Name | Headquarters | # Years Experience | Specialty |
| 1 | First Page Sage | San Francisco, CA | 13 | Thought leadership-based SEO, content marketing, lead generation |
| 2 | Duffy Agency | Dover, NH | 13 | International SEO lead generation and online brand management |
| 3 | Epsilon | Irving, TX | 15 | Full-service digital lead generation for enterprises |
| 4 | Marketing Eye | Atlanta, GA | 18 | Technical SEO and strategic consulting |
| 5 | Community Boost | Bethesda, MD | 10 | SEO-based lead generation for nonprofits |
| 6 | Clay Agency | San Francisco, CA | 6 | Conversion rate optimization |
| 7 | Metric Theory | San Francisco, CA | 10 | Combined SEO & paid search |
| 8 | LocaliQ | Woodland Hills, CA | 18 | Local SEO for small businesses |
First Page Sage
First Page Sage is the top SEO lead generation company. They pioneered the practice of combining thought leadership content with SEO to both generate organic leads and help push them through the sales funnel. They work with a wide range of clients but specialize in working with companies in complex industries such as B2B SaaS, Financial Services, and Real Estate.
- Location: San Francisco, CA
- Founded: 2009
- Price Range: $$$
- Notable Clients: Salesforce, Logitech, US Bank
| Summary of Online Reviews |
| First Page Sage prioritizes “excellent content” which leads to “provable lead generation and ROI”. They are “true experts in SEO“, and provide “consistent results“. |
Duffy Agency
The Duffy Agency specializes in SEO for international companies who target markets in multiple countries and languages. They work closely with their clients to ensure that SEO content is appropriately translated to provide tailored content for each target market. This is particularly important for clients with content that requires technical language or jargon that must be localized for each country.
- Location: Dover, NH
- Founded: 2009
- Price Range: $$$$
- Notable Clients: Cavidi, The UN World Food Programme
| Summary of Online Reviews |
| Duffy Agency services are “ambitious“, but manage to find success “without increasing campaign cost“. Their results are often “quite good“, but must “build over a long period of time“. |
Epsilon
Epsilon offers full-service marketing for enterprises, allowing companies with complex vendor management systems and onboarding processes who need a single agency to handle most or all of their marketing needs. They combine SEO with personalized messaging and customer data platforms to drive new leads to their clients.
- Location: Irving, TX
- Founded: 1969
- Price Range: $$$
- Notable Clients: Walgreens, Coach, Volvo
| Summary of Online Reviews |
| Epsilon is “responsive to feedback” and provides “attentive project oversight” for their clients, but their services “are very costly.” |
Marketing Eye
Marketing Eye specializes in technical SEO and strategic consulting. They help companies with strong content creation departments that lack technical expertise or SEO strategists optimize their existing content to generate SEO leads. They also provide web design and development services for clients with outdated websites, helping them avoid search ranking penalties for site security or mobile friendliness.
- Location: Atlanta, GA
- Founded: 2004
- Price Range: $$
- Notable Clients: Safeway, Denticare, Cirrus Networks
| Summary of Online Reviews |
| Clients report that Marketing Eye is “competent and professional” with “superior” service offerings, but employees report needing “additional training.” |
Community Boost
Community Boost is the top SEO generation company that specializes in working with charitable organizations and nonprofits. Nonprofits see much better returns when investing in organic lead generation over paid lead gen, as establishing trust is particularly important when seeking donations from high net worth individuals and other sponsors.
- Location: San Diego, CA
- Founded: 2012
- Price Range: $$
- Notable Clients: The Trevor Project, The Humane Society, Seniors at Home
| Summary of Online Reviews |
| Community Boost is “dedicated to their craft” and is an “incredible partner” for nonprofits, but still has “small tweaks to iron out“. |
Clay Agency
Clay Agency places their focus on conversion rate optimization (CRO). This is because while high rankings will naturally attract visitors, organic traffic is only as valuable as a website’s conversion rate. Clay Agency’s expertise in UI/UX optimization is an excellent fit for companies that have strong organic traffic numbers but see few leads originating from their website.
- Location: San Francisco, CA
- Founded: 2016
- Price Range: $$$
- Notable Clients: Slack, Coinbase, UPS
| Summary of Online Reviews |
| Delivering “top-notch quality” at a “competitive price“, Clay Agency pays “close attention to detail” and provides “high-quality design.” |
Metric Theory
Metric Theory also focuses on increasing conversion rates, but does so by combining SEO with retargeted display ads and SEM. In addition to pushing a higher percentage visitors to convert, this also helps to alleviate SEO’s relatively long startup period, making them a good fit for companies who are willing to trade long-term ROI for short term results.
- Location: San Francisco, CA
- Founded: 2012
- Price Range: $$
- Notable Clients: GoFundMe, Lyft, LexisNexis
| Summary of Online Reviews |
| Metric Theory conducts “thorough background research” and are “effective at capitalizing on revenue sources“, but teams would “benefit from having more resources“. |
LocaliQ
LocaliQ (formerly ReachLocal) specializes in providing small businesses with local SEO. Because visitors disproportionately click on the top 3 search results (which have a combined clickthrough rate of 68.7%), smaller businesses are best served by pursuing local strategies to avoid competing directly with the largest firms in their industry. For many companies, localized SEO is also necessary due to the nature of their business; for example, geographically remote leads are of little value to home services providers.
- Location: Woodland Hills, CA
- Founded: 2004
- Price Range: $
- Notable Clients: Skin Spa New York, Cadillac of Norwood, K-9 University
| Summary of Online Reviews |
| LocaliQ is a “great asset” to their clients, offering “exceptional web design” and digital media services. Some former clients report “missed deadlines” and poorly optimized PPC campaigns however. |
