Last updated: December 12, 2023
This report shares the results of our team’s research into the best HVAC SEO agencies in 2024. We analyzed 40+ agencies, selecting the top 9 based on the following criteria:
- HVAC Clients (30%): The most important factor in our team’s analysis was each agency’s experience working with HVAC companies. A strong portfolio of satisfied clients demonstrates the agency’s ability to create and execute a successful HVAC SEO campaign.
- Company Size (25%): The size of each company is strongly correlated with client retention, and therefore the ability to produce strong ROI through SEO.
- Years in Business (20%): While SEO is a relatively new marketing discipline, Google has updated their algorithm many times over the past 20 years. Agencies with longer tenures display their ability to adapt their strategies to changing circumstances.
- Leadership Experience (15%): An agency’s leadership experience directly affects the agency’s campaigns. We rated the HVAC marketing background of each agency’s principal leadership on a scale from 1 to 5.
- Specialty (10%): We favored agencies that demonstrate a clear history with the HVAC industry with their work, and whose primary marketing focus is SEO.
The results of our analysis are below:
The Top HVAC SEO Agencies
| Rank | Company | HVAC Clients | Leadership Experience Score | Company Size | Years in Business | Headquarters | Specialty |
| 1 | First Page Sage | Windy City Ventures, Buildings IoT, Bell Brothers | 4.9 | 100-250 | 14 | San Francisco, CA | Thought leadership-based SEO for HVAC businesses |
| 2 | Scorpion | Hembree Heating & Air Conditioning, Winters Home Services | 4.4 | 500+ | 22 | Salt Lake City, UT | SEO-focused web design and video marketing for HVAC companies |
| 3 | Lemon Seed | Krueger, Climate Plus | 4.0 | 11-50 | 4 | Diboll, TX | Full service marketing for HVAC companies, with an emphasis on brand design |
| 4 | HVAC Webmasters | Mission Critical Comfort Solutions, Solace Heating & Air | 3.9 | 10-50 | 11 | Fort Worth, TX | Web design and local SEO for HVAC businesses |
| 5 | Mediagistic | Griffith Energy, Total Comfort, Custom Air | 3.6 | 100-250 | 24 | Tampa, FL | Combining HVAC SEO with traditional marketing |
| 6 | Marketing Eye | MVO Services, ROM Control | 4.6 | 11-50 | 19 | Atlanta, GA | Technical SEO and web design for HVAC companies |
| 7 | LocaliQ | N/A | 3.4 | 500+ | 19 | Woodland Hills, CA | Local SEO for HVAC small businesses |
| 8 | Metric Theory | N/A | 4.0 | 100-250 | 11 | San Francisco, CA | Combining PPC and SEO for HVAC companies |
First Page Sage
First Page Sage combines SEO with ghostwritten thought leadership content to position their clients as the leading HVAC providers in their target markets. Their approach emphasizes lead generation, prioritizing high long-term ROI. They are a full-service agency, handling every aspect of technical SEO, strategy development, and content creation for their clients. Their ideal clients are midsized and larger HVAC companies that value ROI over immediate results.
- Year Founded: 2009
- Company Size: 100-250
- Headquarters: San Francisco, CA
- Additional Services: Web Design, Conversion Rate Optimization, Paid Search
| Summary of Online Reviews |
| First Page Sage is a “true expert in SEO” and helps HVAC companies “establish a strong local search presence”. Clients find that they are able to “generate a consistent flow of MQLs through organic traffic” with FPS’s help. |
Scorpion
Scorpion handles a wide range of marketing services for their HVAC clients, offering web design, video marketing, and advertising services in addition to SEO. In addition to marketing, Scorpion also helps their clients integrate scheduling and invoicing platforms into their websites. They are a good fit for HVAC companies that need a full range of digital transformation services in addition to SEO.
- Year Founded: 2001
- Company Size: 500-1000
- Headquarters: Lehi, UT
- Additional Services: Web Design, Video Marketing, Advertising
| Summary of Online Reviews |
| Scorpion’s clients report that while their services can be expensive, “you get what you pay for”. In particular, their dashboard allows clients to “meticulously track” marketing efforts. |
Lemon Seed
Lemon Seed Marketing works exclusively with HVAC and other home services companies. They provide a full range of marketing services, including SEO, social media, email marketing, and paid advertising, but the highlight is their branding and graphic design. Lemon Seed’s team has created full rebrands that include creative character illustrations for many of their clients.
- Year Founded: 2019
- Company Size: 11-50
- Headquarters: Diboll, TX
- Additional Services: Branding, Social Media, Print Collateral
| Summary of Online Reviews |
| Lemon Seed’s teams consist of “knowledgable, friendly people” and clients report being “very happy with” their experience. |
HVAC Webmasters
HVAC Webmasters, as their name suggests, focuses entirely on digital marketing for HVAC companies. Their primary services are local SEO and web design, but they also offer reputation management and social media marketing. They are a good fit for smaller businesses who need to update their website before investing in SEO.
- Year Founded: 2013
- Company Size: 10-50
- Headquarters: Fort Worth, TX
- Additional Services: Web Design, PPC, Social Media
| Summary of Online Reviews |
| Teams are “very knowledgeable” and HVAC Webmasters provides “great service“. |
Mediagistic
Mediagistic combines traditional advertising with SEO, working with national and regional HVAC companies to target prospective customers on a broad range of online and offline channels. Their media buying department is experienced in working with a variety of mediums, including cable TV, broadcast radio, and cinema advertising. Mediagistic a good fit for enterprise HVAC companies that can afford the ad spend necessary to take advantage of their services.
- Year Founded: 24
- Company Size: 100-250
- Headquarters: Tampa, FL
- Additional Services: Traditional Advertising, Media Production
| Summary of Online Reviews |
| Mediagistic provides “phenomenal service“, responding “quickly“. Their services are highly recommended for “small companies looking to grow.” |
Marketing Eye
Marketing Eye prioritizes the technical side of SEO. Unlike the other agencies on this list, Marketing Eye offers little in the way of content, instead working with their clients to optimize existing pages. They are a good fit for HVAC businesses that have an in-house marketing that is skilled in content creation, but need help with SEO and technical expertise.
- Year Founded: 2004
- Company Size: 11-50
- Headquarters: Atlanta, GA
- Additional Services: Public Relations, Market Audits, Graphic Design
| Summary of Online Reviews |
| Marketing Eye’s team are both “competent and professional” despite sometimes needing “additional training.” Nevertheless, their service is “superior“. |
LocaliQ
LocaliQ, formerly known as ReachLocal, works with HVAC small businesses to increase visibility in local search results. Their approach uses a mix of geotargeted SEO and paid search to drive online traffic, and they offer scaling services as their clients grow. Their ideal clients are smaller HVAC companies that focus on working with local residential customers.
- Year Founded: 2004
- Company Size: 500+
- Headquarters: Woodland Hills, CA
- Additional Services: Social Media Advertising, Paid Search, Youtube Advertising
| Summary of Online Reviews |
| LocaliQ “manages engagements effectively” and have a “highly efficient workflow“, providing clients with “jumps in revenue and profits.” |
Metric Theory
Metric Theory combines paid search and remarketing with SEO, optimizing their HVAC clients’ ad spend by displaying ads only to prospects who have already visited the client’s website. By using paid search, they help their clients bridge the gap created by the relatively long time frame before SEO begins producing results, at the cost of reduced long-term ROI. Metric Theory is a good fit for HVAC companies that need rapid lead generation, and are comfortable with paying more for each lead.
- Year Founded: 2012
- Company Size: 100-250
- Headquarters: San Francisco
- Additional Services: SEO, Paid Search, Remarketing & Display Ads
| Summary of Online Reviews |
| Metric Theory is “always looking for a way to impact the bigger picture” and combines “very accessible” social media content with SEO to increase revenue. |
